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Operators in developed markets need to prioritise enterprise customer retention as competition for SME business intensifies, and consider new revenue streams such as upgrading customers to next-generation fixed or mobile networks, and offering value-added services.
Small and medium-sized enterprise (SME)Information and communications technology (ICT) services market revenue for small and medium-sized enterprises (SMEs) will increase from USD215.6 billion in 2014 to USD242.6 billion in 2019. SMEs are a significant opportunity for operators, because there are many of them – more than 222 million SMEs worldwide employ 1.49 billion people in 2014. However, many players are competing for this business.

This report provides:
average revenue per user (ARPU), revenue and connections for:
16 ICT services, in four categories (mobile voice and data, fixed voice, fixed broadband, cloud services)
micro, small and medium-sized enteprises
eight geographical regions
eight countries
revenue per SME
analysis of the SME market in the eight countries, and worldwide.
DATA COVERAGE

Mobile voice and data
Voice
Messaging
Handset data
Broadband

Fixed voice
PSTN
ISDN
VoIP/VoBB

Fixed broadband
xDSL
Dial-up
Cable modem
Ethernet
Leased line
Cloud services
Mobile device management
Unified communications
Remote desktop
Cloud storage and back-up
GEOGRAPHICAL COVERAGE

Data is provided for the following eight regions.
Central and Eastern Europe (CEE)
Developed Asia–Pacific (DVAP)
Emerging Asia–Pacific (EMAP)
Latin America (LATAM)
Middle East and North Africa (MENA)
North America (NA)
Sub-Saharan Africa (SSA)
Western Europe (WE)

Data is also provided for the following eight countries.
France
Germany
Italy
Spain
Sweden
Turkey
UK
USA

Table Of Contents

ICT services for SMEs worldwide: forecasts and analysis 2014-2019
Contents
7.Executive summary
8.Executive summary
9.ICT services for SMEs worldwide: revenue 2014-2019
10.Emerging markets will account for more than 50% of fixed voice and fixed broadband revenue in 2017
11.Operators are offering software-as-a-service (SaaS) and infrastructure-as-a-service (IaaS) applications to enhance their SME offerings
12.Recommendations
13.Recommendations for operators
14.Market definition and methodology
15.Market definition: SMEs by size segment
16.Methodology
17.Definition of geographical regions [1]
18.Definition of geographical regions [2]
19.Worldwide forecasts
20.Significant changes since our previous forecast
21.SME ICT services revenue worldwide will grow at a CAGR of 2.4% between 2014 and 2019
22.The increase in revenue per enterprise worldwide reflects the growing importance of mobile and fixed broadband services
23.Mobile revenue continues to grow in emerging and developed markets
24.Traditional fixed voice services are in decline
25.Fixed broadband revenue is increasing - particularly in emerging regions
26.Cloud service revenue is growing rapidly, but penetration will remain low
27.Mobile voice and data's share of revenue per SME will increase in emerging regions, while fixed voice's share will decline worldwide
28.Individual country forecasts
29.France: Revenue by category and size of enterprise
30.France: Revenue per enterprise
31.Germany: Revenue by category and size of enterprise
32.Germany: Revenue per enterprise
33.Italy: Revenue by category and size of enterprise
34.Italy: Revenue per enterprise
35.Spain: Revenue by category and size of enterprise
36.Spain: Revenue per enterprise
37.Sweden: Revenue by category and size of enterprise
38.Sweden: Revenue per enterprise
39.Turkey: Revenue by category and size of enterprise
40.Turkey: Revenue per enterprise
41.UK: Revenue by category and size of enterprise
42.UK: Revenue per enterprise
43.USA: Revenue by category and size of enterprise
44.USA: Revenue per enterprise
45.About the author and Analysys Mason
46.About the author
47.About Analysys Mason
48.Research from Analysys Mason
49.Consulting from Analysys Mason

List of figures

Figure 1: Summary of report coverage
Figure 2: SME ICT service revenue by category, worldwide, 2014-2019
Figure 3: SME ICT service revenue and year-on-year growth rates by market type, worldwide, 2014-2019
Figure 4: Availability of cloud-based services to SMEs from main operators in eight countries
Figure 5: Micro, small and medium-sized SMEs as a proportion of SMEs and SME employees as a proportion of employees, worldwide, 2014
Figure 6: Enterprises and employees by enterprise size, worldwide, 2014
Figure 7: Methodology used to build the data annex to this report
Figure 8a-b: Regional breakdown used in this report
Figure 9: Significant changes since our last forecast
Figure 10: SME ICT service revenue by size of enterprise and year-on-year growth rate, worldwide, 2014-2019
Figure 11: SME ICT service revenue per enterprise, by service category, worldwide, 2014 and 2019
Figure 12: SME mobile voice and data revenue by service, worldwide, 2014-2019
Figure 13: SME fixed voice revenue by service, worldwide, 2014-2019
Figure 14: SME fixed broadband revenue by service, worldwide, 2014-2019
Figure 15: SME cloud services revenue by service, worldwide, 2014-2019
Figure 16: SME ICT service revenue per enterprise, by service category, developed regions, 2014 and 2019
Figure 17: SME ICT service revenue per enterprise, by service category, emerging regions, 2014 and 2019
Figure 18: SME ICT service revenue by service category, France, 2014-2019
Figure 19: SME ICT service revenue by size of enterprise, France, 2014-2019
Figure 20: SME ICT service revenue per enterprise per month, by service category, France, 2019
Figure 21: SME ICT service revenue per enterprise per month, by service category, France, 2014 and 2019
Figure 22: SME ICT service revenue by service category, Germany, 2014-2019
Figure 23: SME ICT service revenue by size of enterprise, Germany, 2014-2019
Figure 24: SME ICT service revenue per enterprise per month, by service category, Germany, 2019
Figure 25: SME ICT service revenue per enterprise per month, by service category, France, 2014 and 2019
Figure 26: SME ICT service revenue by service category, Italy, 2014-2019
Figure 27: SME ICT service revenue by size of enterprise, Italy, 2014-2019
Figure 28: SME ICT service revenue per enterprise per month, by service category, Italy, 2019
Figure 29: SME ICT service revenue per enterprise per month, by service category, Italy, 2014 and 2019
Figure 30: SME ICT service revenue by service category, Spain, 2014-2019
Figure 31: SME ICT service revenue by size of enterprise, Spain, 2014-2019
Figure 32: SME ICT service revenue per enterprise per month, by category, Spain, 2019
Figure 33: SME ICT service revenue per enterprise per month, by category, Spain, 2014 and 2019
Figure 34: SME ICT service revenue by service category, Sweden, 2014-2019
Figure 35: SME ICT service revenue by size of enterprise, Sweden, 2014-2019
Figure 36: SME ICT service revenue per enterprise per month, by service category, Sweden, 2019
Figure 37: SME ICT service revenue per enterprise per month, by service category, Sweden, 2014 and 2019
Figure 38: SME ICT service revenue by service category, Turkey, 2014-2019
Figure 39: SME ICT service revenue by size of enterprise, Turkey, 2014-2019
Figure 40: SME ICT service revenue per enterprise per month, by service category, Turkey, 2019
Figure 41: SME ICT service revenue per enterprise per month, by service category, Turkey, 2014 and 2019
Figure 42: SME ICT service revenue by service category, UK, 2014-2019
Figure 43: SME ICT service revenue by size of enterprise, UK, 2014-2019
Figure 44: SME ICT service revenue per enterprise per month, by service category, UK, 2019
Figure 45: SME ICT service revenue per enterprise per month, by service category, UK, 2014 and 2019
Figure 46: SME ICT service revenue by service category, USA, 2014-2019
Figure 47: SME ICT service revenue by size of enterprise, USA, 2014-2019
Figure 48: SME ICT service revenue per enterprise per month, by service category, USA, 2019
Figure 49: SME ICT service revenue per enterprise per month, by service category, USA, 2014 and 2019

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