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Telco OTT case study: Orange’s Libon communications app

  • September 2013
  • -
  • Analysys Mason
  • -
  • 14 pages

Summary

Table of Contents

This case study profiles Orange’s Libon 'all-in-one communications app' as part of our research on next-generation operator services. The app enables users to manage their communications in a single interface. It is available 'over-the-top' (OTT in more than 100 countries, but Orange is also promoting it via a collaborative model in which it offers the service to its mobile customers in partnership with its national operations.

This case study profiles the Libon app as part of our research on next-generation operator services.

This Viewpoint provides:
• an overview of the Libon app
• analysis of the app’s features and how it relates to Orange’s strategy in communication services
• details of Orange's business model for Libon
• analysis of the competitive environment for Libon
• a SWOT analysis
• a rating of the app’s prospects in the communication services market.

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