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Case study: Facebook’s mobile strategy

  • September 2013
  • -
  • Analysys Mason
  • -
  • 28 pages

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Mobile has been at the forefront of Facebook's strategy since Facebook's initial public offering (IPO in May 2012. This Viewpoint assesses Facebook's 'mobile first' strategy and examines the factors that will drive its success including mobile advertising and users in emerging markets.

This Viewpoint provides:
• detailed analysis of some of Facebook's KPIs and service offerings, particularly in the mobile market
• implications for mobile network operators
• competitive analysis of Facebook compared to its main rivals
• a SWOT analysis and scored rating of Facebook's prospects in the mobile market
• analysis of trends in the social networking, apps and mobile advertising markets.

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