1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends
  4. > 4G pricing strategies: comparative analysis and case studies

4G pricing strategies: comparative analysis and case studies

  • September 2013
  • -
  • Analysys Mason
  • -
  • 32 pages

Operators apply different strategies in pricing and marketing LTE tariffs, which evolve over time as competitors enter the market and LTE matures. This Viewpoint provides an in-depth analysis of smartphone and mobile broadband tariff pricing and marketing among operators in North America, Western Europe and developed Asia–Pacific.

About this report

This report on 4G pricing strategies provides:
• recommendations for operators
• an analysis and comparison of LTE mobile broadband and smartphone tariff pricing
• an examination of operators’ strategies for marketing LTE.

In selected case studies we analyse:
• how operators in Western Europe use value-added services (VAS) and over-the-top (OTT) content to differentiate their 4G smartphone offerings and move away from charging a price premium for their 4G mobile broadband service
• the roles of multi-device shared data tariffs and unlimited mobile broadband data allowances in LTE
• the pricing models applied in Greece where operators have recently launched LTE services and the impact of competition on LTE pricing in the UK
• the 4G mobile broadband price premium charged by operators in Singapore, and NTT Docomo’s (Japan) two-tier variable volume-based pricing.

Geographical coverage
• North America
• Western Europe
• Developed Asia–Pacific

Major KPIs
• Minimum total cost of ownership for smartphone tariffs in the third quarter of 2013
• Average monthly cost and average cost per gigabyte for entry-level LTE mobile broadband tariffs in the second quarter of 2013

Operators discussed in case studies
Major operators mentioned:
• AT&T
• Cosmote
• CSL (1O1O)
• EE
• Hutchison Whampoa (Three/3)
• M1
• NTT Docomo
• Optimus
• PCCW Mobile HK
• SingTel
• StarHub
• Telecomunicações Móveis Nacionais (TMN)
• TeliaSonera
• Verizon Wireless
• Vodafone

Table Of Contents

4G pricing strategies: comparative analysis and case studies
Executive summary
Recommendations
LTE smartphone total cost of ownership analysis
Case studies: LTE smartphone tariffs
The role of multi-device plans on LTE tariffs
LTE mobile broadband pricing analysis
About the authors and Analysys Mason

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
The Wireless network data traffic in emerging Asia–Pacific: trends and forecasts 2015–2020

The Wireless network data traffic in emerging Asia–Pacific: trends and forecasts 2015–2020

  • $ 7999
  • Industry report
  • September 2016
  • by Analysys Mason

"The volume of wireless network data traffic in emerging Asia–Pacific is expected to grow over nine times between 2015 and 2020, driven primarily by increasing data usage in China." report banner 4G ...

The Western Europe telecoms market: trends and forecasts (sixteen countries) 2016–2021

The Western Europe telecoms market: trends and forecasts (sixteen countries) 2016–2021

  • $ 7999
  • Industry report
  • September 2016
  • by Analysys Mason

"Operators can take advantage of growing high-speed broadband demand by rolling out NGA broadband infrastructure that justifies a price increase." Telecoms revenue in Western Europe will continue to decline ...

The North America telecoms market: trends and forecasts 2016–2021

The North America telecoms market: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • October 2016
  • by Analysys Mason

Telecoms revenue in North America will grow between 2016 and 2021 (despite intensifying competition in the US mobile market), due to growth in fixed broadband spending driven by NGA roll-out. This report ...


ref:plp2013

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.