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  4. > Bundling strategies for SME customers: using value-added and converged services to reduce customer churn

Revenue from SME customers for core services is declining, so CSPs must find ways to attract and retain customers and generate additional revenue. Bundling value-added services, and converged fixed and mobile services are ways to achieve these goals. This Viewpoint provides recommendations for CSPs that wish to address churn reduction and examines bundling strategies that CSPs in developed markets are using.

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Bundling strategies for SME customers: using value-added and converged services to reduce customer churn

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