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  4. > Market Focus: Trends and Developments in the Dairy Food Sector in Germany

Product Synopsis

This report provides a concise overview of the Dairy Food market in Germany. After reading this report, you will understand the size of the market and the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the German Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Demographic factors such as an aging population and urbanization will influence the consumption of Dairy products in Germany. The growing personal income will result in increased awareness of Dairy Food consumption, while Age-specific products support the health concerns of different age groups.

What are the key drivers behind recent market changes?
Consumers are seeking Dairy products that offer better value for money. Retailers are not just offering standard products, but also have an assortment of flavor, low fat, and health conscious private label ranges.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the German Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.

Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.

Market shares are provided for the leading brands and private labels across Dairy Food categories.

An overview of packaging trends in the German Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.



Key Market Issues

The growing number of city dwellers (urbanization) and growing middle class not only increased the awareness of the nutritional value of Dairy products among German customers, but also improved their affordability of value added Dairy products such as pasteurized, ultra-pasteurized, and specialized and Fruit Milk.

Hypermarkets and Supermarkets continue to dominate in all categories of the Dairy Food Market, owing to the price convenience in the Milk category in order to bring footfall.

Milk and Cheese constitute almost two-thirds of the packaging material demand in the Dairy Food market in 2012, driving a significant requirement for Rigid Plastic and Flexible packaging.

Cheese and Milk are among the most valuable categories in the German Dairy Food market by value. Marketers are exploring new products targeted towards health-conscious consumers.

The changing dynamics of Pudding/Dessert and Yogurt are driven by the German consumers' preference for taste, flavor, and variety.

Key Highlights

The Dairy Food market in Germany is concentrated among a large number of regional companies and a few foreign multinationals. Leading German companies such as DMK, Muller, Nestlé, and Karat dominate the German Dairy industry, and together account for more than 50% of the overall Dairy market.

Private label penetration is highest in the Cream category, with a market share of 41.2% while Milk had the second highest penetration with an overall market share of 35.5%. Private labels have a market share lower than 20% in other Dairy categories.

German consumers are becoming more health conscious, leading the way for more healthy and balanced products including lactose-free, light, and low-fat dairy products.

Demand for Paper and Board Sleeves and Box type outers will increase particularly quickly as a result of the steadily rising consumption of the Cheese and Yogurt categories in Germany.

Table Of Contents

Market Focus: Trends and Developments in the Dairy Food Sector in Germany
Country context
-          Economic uncertainty to adversely affect consumer spending in Germany
-          Germany's food retail market is mature and highly competitive with low profit margins
-          Hypermarkets and Supermarkets account for the largest share in the German Dairy Food sales
-          Changing demographic profile and growing online sales will influence German food retail industry
Consumer Overview
-          Women consume higher proportion of dairy products in Germany
-          Dairy manufacturers should aim to increase consumption by Young Adults and Pre-Mid-Lifers with innovative, on-the-go snacking products
-          Indulgence is the major trend driving consumption in the German Dairy market
-          While Indulgence is an important motivator of dairy products consumption, consumers remain aware of the value for money brands
-          Dairy products manufacturers should offer differentiated products to different consumer groups
Sector Analysis
-          The German Dairy market is showing flat growth both in value and volume terms
-          Cheese and Cream will witness low growth while Milk will show comparatively higher growth during the forecast period
-          The Yogurt category is to gain market share while Cheese category is to witness a decline
-          Butter and Spreadable Fats and Cheese categories will register marginal growth during the forecast period
-          Milk and Cream categories are to register positive growth owing to rising product prices
-          Low fat, low calorie prebiotic yogurt and yogurt drinks are expected to register higher category growth
Brand and Private Label Analysis
-          Germany's dairy market has significant Private Label penetration with the highest share in the cream category
-          Private Labels products to register higher growth in Milk and Yogurt categories whereas Cheese to witness low growth
-          Bongrain and Hochland are the leading Cheese brands in Germany
-          German milk market is highly fragmented with top three brands accounting for only one-tenth of the market
Packaging Insight
-          Milk and Yogurt's high volume share is creating demand for Rigid Plastic packaging
-          Market share of Paper and Board and Rigid Plastic packaging will increase while flexible packaging will decline
Future Outlook
-          German Dairy market witness growing demand for both health-focused and innovative dairy products
Data Appendix and Summary Methodology


Companies Mentioned

DMK , Muller , Nestle , Karat, Aldi, Rewe, Edeka ,Metro ,Lidl ,

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Related Market Segments :

Cheese
Milk
Yogurt
Cream
Food

ref:plp2014

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