Summary
The Future of the Pasta and Noodles Market in Turkey to 2018 is the result of Canadean's extensive market research. The report presents detailed analysis on the Pasta and Noodles consumption trends in Turkey, historic and forecast Pasta and Noodles consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Pasta and Noodles sales overall and to know which categories and segments are showing growth in the coming years.

Key Findings
Why was the report written?
- This report provides authoritative and granular data on the Pasta and Noodles market in Turkey and, in doing so fills the gaps in marketers' understanding of trends and the components of change behind them.

- Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

- Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers' behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Turkey Pasta and Noodles market, providing marketers with the essential data to understand their own, and their competitors' position in the market and the information to accurately identify where to compete in the future.

Synopsis
Detailed category coverage is provided, covering two product segments that include: Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table Of Contents

Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Turkey Pasta and Noodles Market Analysis, 2008-18
2.1 Pasta and Noodles Value Analysis, 2008-18
2.1.1 Overall Pasta and Noodles Market Value, 2008-18
2.1.2 Pasta and Noodles Market Value by Category, 2008-18
2.1.3 Market Growth Dynamics by Value - Pasta and Noodles, 2008-18
2.2 Pasta and Noodles Volume Analysis, 2008-18
2.2.1 Overall Pasta and Noodles Market Volume, 2008-18
2.2.2 Per-Capita Consumption - Pasta and Noodles, 2008-18
2.2.3 Pasta and Noodles Market Volume by Category, 2008-18
2.2.4 Market Growth Dynamics by Volume - Pasta and Noodles, 2008-18
3 Turkey Ambient Noodles Market Analysis, 2008-18
3.1 Ambient Noodles Value Analysis, 2008-18
3.1.1 Ambient Noodles Market by Value, 2008-18
3.1.2 Average Consumer Price/Kg - Ambient Noodles, 2008-18
3.2 Ambient Noodles Volume Analysis, 2008-18
3.2.1 Ambient Noodles Market by Volume, 2008-18
3.3 Market Growth Dynamics - Ambient Noodles, 2008-18
3.3.1 Ambient Noodles Market Growth Dynamics by Value, 2008-18
3.3.2 Ambient Noodles Market Growth Dynamics by Volume, 2008-18
3.4 Ambient Noodles Brand Analysis, 2010-13
3.5 Ambient Noodles Distribution Channel Analysis, 2010-13
4 Turkey Ambient Pasta Market Analysis, 2008-18
4.1 Ambient Pasta Value Analysis, 2008-18
4.1.1 Ambient Pasta Market by Value, 2008-18
4.1.2 Average Consumer Price/Kg - Ambient Pasta, 2008-18
4.2 Ambient Pasta Volume Analysis, 2008-18
4.2.1 Ambient Pasta Market by Volume, 2008-18
4.3 Market Growth Dynamics - Ambient Pasta, 2008-18
4.3.1 Ambient Pasta Market Growth Dynamics by Value, 2008-18
4.3.2 Ambient Pasta Market Growth Dynamics by Volume, 2008-18
4.4 Ambient Pasta Brand Analysis, 2010-13
4.5 Ambient Pasta Distribution Channel Analysis, 2010-13
5 Turkey Chilled Noodles Market Analysis, 2008-18
5.1 Chilled Noodles Value Analysis, 2008-18
5.1.1 Chilled Noodles Market by Value, 2008-18
5.1.2 Average Consumer Price/Kg - Chilled Noodles, 2008-18
5.2 Chilled Noodles Volume Analysis, 2008-18
5.2.1 Chilled Noodles Market by Volume, 2008-18
5.3 Market Growth Dynamics - Chilled Noodles, 2008-18
5.3.1 Chilled Noodles Market Growth Dynamics by Value, 2008-18
5.3.2 Chilled Noodles Market Growth Dynamics by Volume, 2008-18
5.4 Chilled Noodles Brand Analysis, 2010-13
5.5 Chilled Noodles Distribution Channel Analysis, 2010-13
6 Turkey Chilled Pasta Market Analysis, 2008-18
6.1 Chilled Pasta Value Analysis, 2008-18
6.1.1 Chilled Pasta Market by Value, 2008-18
6.1.2 Average Consumer Price/Kg - Chilled Pasta, 2008-18
6.2 Chilled Pasta Volume Analysis, 2008-18
6.2.1 Chilled Pasta Market by Volume, 2008-18
6.3 Market Growth Dynamics - Chilled Pasta, 2008-18
6.3.1 Chilled Pasta Market Growth Dynamics by Value, 2008-18
6.3.2 Chilled Pasta Market Growth Dynamics by Volume, 2008-18
6.4 Chilled Pasta Brand Analysis, 2010-13
6.5 Chilled Pasta Distribution Channel Analysis, 2010-13
7 Turkey Dried and Instant Noodles Market Analysis, 2008-18
7.1 Dried and Instant Noodles Value Analysis, 2008-18
7.1.1 Dried and Instant Noodles Market by Value, 2008-18
7.1.2 Average Consumer Price/Kg - Dried and Instant Noodles, 2008-18
7.2 Dried and Instant Noodles Volume Analysis, 2008-18
7.2.1 Dried and Instant Noodles Market by Volume, 2008-18
7.3 Market Growth Dynamics - Dried and Instant Noodles, 2008-18
7.3.1 Dried and Instant Noodles Market Growth Dynamics by Value, 2008-18
7.3.2 Dried and Instant Noodles Market Growth Dynamics by Volume, 2008-18
7.4 Dried and Instant Noodles Brand Analysis, 2010-13
7.5 Dried and Instant Noodles Distribution Channel Analysis, 2010-13
8 Turkey Dried Pasta Market Analysis, 2008-18
8.1 Dried Pasta Value Analysis, 2008-18
8.1.1 Dried Pasta Market by Value, 2008-18
8.1.2 Average Consumer Price/Kg - Dried Pasta, 2008-18
8.2 Dried Pasta Volume Analysis, 2008-18
8.2.1 Dried Pasta Market by Volume, 2008-18
8.3 Market Growth Dynamics - Dried Pasta, 2008-18
8.3.1 Dried Pasta Market Growth Dynamics by Value, 2008-18
8.3.2 Dried Pasta Market Growth Dynamics by Volume, 2008-18
8.4 Dried Pasta Brand Analysis, 2010-13
8.5 Dried Pasta Distribution Channel Analysis, 2010-13
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables
Table 1: Category Definitions - Pasta and Noodles Market
Table 2: Distribution Channel Definitions - Pasta and Noodles Market
Table 3: Volume Units for Pasta and Noodles Market
Table 4: Turkey Exchange Rate TRY - USD (Annual Average), 2008 - 2013
Table 5: Turkey Exchange Rate TRY - USD (Annual Average), 2014 - 2018 Forecast
Table 6: Turkey Pasta and Noodles Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 7: Turkey Pasta and Noodles Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 8: Turkey Pasta and Noodles Market Value (TRY m) by Category, 2008-13
Table 9: Turkey Pasta and Noodles Market Value (TRY m) by Category, 2013-18
Table 10: Turkey Pasta and Noodles Market Value (USD m) by Category, 2008-13
Table 11: Turkey Pasta and Noodles Market Value (USD m) by Category, 2013-18
Table 12: Turkey Pasta and Noodles Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by Value (TRY m)
Table 13: Turkey Pasta and Noodles Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 14: Turkey Per-capita Pasta and Noodles Consumption (Kg/head and Y-o-Y growth), 2008-18
Table 15: Turkey Pasta and Noodles Market Volume (Kg m) by Category, 2008-13
Table 16: Turkey Pasta and Noodles Market Volume (Kg m) by Category, 2013-18
Table 17: Turkey Pasta and Noodles Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by volume (Kg m)
Table 18: Turkey Ambient Noodles Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 19: Turkey Ambient Noodles Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 20: Turkey Ambient Noodles Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Table 21: Turkey Ambient Noodles Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 22: Turkey Ambient Noodles Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (TRY m), by Segments
Table 23: Turkey Ambient Noodles Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 24: Turkey Ambient Noodles Market Value by Brands (TRY m), 2010-13
Table 25: Turkey Ambient Noodles Market Value by Brands (USD m), 2010-13
Table 26: Turkey Ambient Noodles Market Value by Distribution Channel (TRY m), 2010-13
Table 27: Turkey Ambient Noodles Market Value by Distribution Channel (USD m), 2010-13
Table 28: Turkey Ambient Pasta Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 29: Turkey Ambient Pasta Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 30: Turkey Ambient Pasta Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Table 31: Turkey Ambient Pasta Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 32: Turkey Ambient Pasta Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (TRY m), by Segments
Table 33: Turkey Ambient Pasta Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 34: Turkey Ambient Pasta Market Value by Brands (TRY m), 2010-13
Table 35: Turkey Ambient Pasta Market Value by Brands (USD m), 2010-13
Table 36: Turkey Ambient Pasta Market Value by Distribution Channel (TRY m), 2010-13
Table 37: Turkey Ambient Pasta Market Value by Distribution Channel (USD m), 2010-13
Table 38: Turkey Chilled Noodles Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 39: Turkey Chilled Noodles Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 40: Turkey Chilled Noodles Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Table 41: Turkey Chilled Noodles Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 42: Turkey Chilled Noodles Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (TRY m), by Segments
Table 43: Turkey Chilled Noodles Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 44: Turkey Chilled Noodles Market Value by Brands (TRY m), 2010-13
Table 45: Turkey Chilled Noodles Market Value by Brands (USD m), 2010-13
Table 46: Turkey Chilled Noodles Market Value by Distribution Channel (TRY m), 2010-13
Table 47: Turkey Chilled Noodles Market Value by Distribution Channel (USD m), 2010-13
Table 48: Turkey Chilled Pasta Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 49: Turkey Chilled Pasta Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 50: Turkey Chilled Pasta Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Table 51: Turkey Chilled Pasta Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 52: Turkey Chilled Pasta Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (TRY m), by Segments
Table 53: Turkey Chilled Pasta Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 54: Turkey Chilled Pasta Market Value by Brands (TRY m), 2010-13
Table 55: Turkey Chilled Pasta Market Value by Brands (USD m), 2010-13
Table 56: Turkey Chilled Pasta Market Value by Distribution Channel (TRY m), 2010-13
Table 57: Turkey Chilled Pasta Market Value by Distribution Channel (USD m), 2010-13
Table 58: Turkey Dried and Instant Noodles Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 59: Turkey Dried and Instant Noodles Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 60: Turkey Dried and Instant Noodles Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Table 61: Turkey Dried and Instant Noodles Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 62: Turkey Dried and Instant Noodles Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (TRY m), by Segments
Table 63: Turkey Dried and Instant Noodles Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 64: Turkey Dried and Instant Noodles Market Value by Brands (TRY m), 2010-13
Table 65: Turkey Dried and Instant Noodles Market Value by Brands (USD m), 2010-13
Table 66: Turkey Dried and Instant Noodles Market Value by Distribution Channel (TRY m), 2010-13
Table 67: Turkey Dried and Instant Noodles Market Value by Distribution Channel (USD m), 2010-13
Table 68: Turkey Dried Pasta Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 69: Turkey Dried Pasta Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 70: Turkey Dried Pasta Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Table 71: Turkey Dried Pasta Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 72: Turkey Dried Pasta Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (TRY m), by Segments
Table 73: Turkey Dried Pasta Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 74: Turkey Dried Pasta Market Value by Brands (TRY m), 2010-13
Table 75: Turkey Dried Pasta Market Value by Brands (USD m), 2010-13
Table 76: Turkey Dried Pasta Market Value by Distribution Channel (TRY m), 2010-13
Table 77: Turkey Dried Pasta Market Value by Distribution Channel (USD m), 2010-13

List of Figures
Figure 1: Turkey Pasta and Noodles Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 2: Turkey Pasta and Noodles Market Value (TRY m) by Category, 2008-18
Figure 3: Turkey Pasta and Noodles Market Dynamics, by Category, by Market Value, 2008-18
Figure 4: Turkey Pasta and Noodles Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 5: Turkey Per-Capita Pasta and Noodles Consumption (Kg/head and Y-o-Y growth), 2008-18
Figure 6: Turkey Pasta and Noodles Market Volume (Kg m) by Category, 2008-18
Figure 7: Turkey Pasta and Noodles Market Dynamics, by Category, by Market Volume 2008-18
Figure 8: Turkey Ambient Noodles Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 9: Turkey Ambient Noodles Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Figure 10: Turkey Ambient Noodles Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 11: Turkey Ambient Noodles Market Growth Dynamics by Value, 2008-18
Figure 12: Turkey Ambient Noodles Market Growth Dynamics by Volume, 2008-18
Figure 13: Turkey Ambient Noodles Market Value by Distribution Channel (TRY m), 2010-13
Figure 14: Turkey Ambient Pasta Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 15: Turkey Ambient Pasta Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Figure 16: Turkey Ambient Pasta Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 17: Turkey Ambient Pasta Market Growth Dynamics by Value, 2008-18
Figure 18: Turkey Ambient Pasta Market Growth Dynamics by Volume, 2008-18
Figure 19: Turkey Ambient Pasta Market Value by Distribution Channel (TRY m), 2010-13
Figure 20: Turkey Chilled Noodles Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 21: Turkey Chilled Noodles Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Figure 22: Turkey Chilled Noodles Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 23: Turkey Chilled Noodles Market Growth Dynamics by Value, 2008-18
Figure 24: Turkey Chilled Noodles Market Growth Dynamics by Volume, 2008-18
Figure 25: Turkey Chilled Noodles Market Value by Distribution Channel (TRY m), 2010-13
Figure 26: Turkey Chilled Pasta Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 27: Turkey Chilled Pasta Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Figure 28: Turkey Chilled Pasta Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 29: Turkey Chilled Pasta Market Growth Dynamics by Value, 2008-18
Figure 30: Turkey Chilled Pasta Market Growth Dynamics by Volume, 2008-18
Figure 31: Turkey Chilled Pasta Market Value by Distribution Channel (TRY m), 2010-13
Figure 32: Turkey Dried and Instant Noodles Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 33: Turkey Dried and Instant Noodles Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Figure 34: Turkey Dried and Instant Noodles Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 35: Turkey Dried and Instant Noodles Market Growth Dynamics by Value, 2008-18
Figure 36: Turkey Dried and Instant Noodles Market Growth Dynamics by Volume, 2008-18
Figure 37: Turkey Dried and Instant Noodles Market Value by Brands (TRY m), 2010-13
Figure 38: Turkey Dried and Instant Noodles Market Value by Distribution Channel (TRY m), 2010-13
Figure 39: Turkey Dried Pasta Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 40: Turkey Dried Pasta Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Figure 41: Turkey Dried Pasta Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 42: Turkey Dried Pasta Market Growth Dynamics by Value, 2008-18
Figure 43: Turkey Dried Pasta Market Growth Dynamics by Volume, 2008-18
Figure 44: Turkey Dried Pasta Market Value by Brands (TRY m), 2010-13
Figure 45: Turkey Dried Pasta Market Value by Distribution Channel (TRY m), 2010-13

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