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Sportswear in Greece

  • February 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

The turmoil seen in the Greek economy during 2015 led to another drop in value sales of sportswear as consumer demand was dominated by the search for products at the lowest prices. Nevertheless, demand for sportswear was partially supported by the trend towards casualwear, which continued to favour volume sales of sportswear; however, special offers and price discounts remained the main drivers of sales in the category, especially after capital controls were put in place in Greece during summer...

Euromonitor International's Sportswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in Greece
SPORTSWEAR IN GREECE
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2010-2015
Table 2 Sales of Sportswear: % Value Growth 2010-2015
Table 3 NBO Company Shares of Sportswear: % Value 2011-2015
Table 4 LBN Brand Shares of Sportswear: % Value 2012-2015
Table 5 Distribution of Sportswear by Format: % Value 2010-2015
Table 6 Forecast Sales of Sportswear: Value 2015-2020
Table 7 Forecast Sales of Sportswear: % Value Growth 2015-2020
Executive Summary
Apparel and Footwear Registers More Declines Amidst A Turbulent Economic Environment
Casualwear Proves To Be A Key Trend Throughout the Recession
Mass Market Brands Gain Value Share in 2015
Internet Retailing Increases Its Value Share in the Distribution of Apparel and Footwear
Growth Rates Are Expected To Become More Stable in Apparel and Footwear Over the Forecast Period
Key Trends and Developments
Greek Socio-economic Climate Sees Further Turmoil in 2015
the Penetration of Internet Retailing Increases, at the Expense of Other Distribution Channels
Casualwear Remains at the Forefront of Mainstream Style Trends
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 9 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 14 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources












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