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Women’s Outerwear in Greece

  • October 2013
  • -
  • Euromonitor International
  • -
  • 30 pages

In the context of the on-going recession, women’s outwear is facing steep declines in sales. Women remain the largest consumer base in the apparel market, yet with most women being left with much less to spend, purchases of clothing are less frequent, with spontaneous purchases in particular having fallen considerably. Women are starting to replace their wardrobe only when necessary, while they have been forced to trade down to cheaper brands.

Euromonitor International's Women's Outerwear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Women's Outerwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Women’s Outerwear in Greece
WOMEN'S OUTERWEAR IN GREECE
Euromonitor International
October 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Women's Outerwear: Volume 2007-2012
Table 2 Sales of Women's Outerwear: Value 2007-2012
Table 3 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 4 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 5 Women's Outerwear Company Shares 2008-2012
Table 6 Women's Outerwear Brand Shares 2009-2012
Table 7 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 8 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 9 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 10 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Adidas Hellas SA in Apparel (greece)
Strategic Direction
Key Facts
Summary 1 adidas Hellas SA: Key Facts
Summary 2 adidas Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 adidas Hellas SA: Competitive Position 2012
Internet Strategy
Attrattivo SA in Apparel (greece)
Strategic Direction
Key Facts
Summary 4 Attrattivo SA: Key Facts
Summary 5 Attrattivo SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Attrattivo SA: Competitive Position 2012
Internet Strategy
Bsb SA in Apparel (greece)
Strategic Direction
Key Facts
Summary 7 BSB SA: Key Facts
Summary 8 BSB SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 BSB SA: Competitive Position 2012
Internet Strategy
Nike Hellas Ltd in Apparel (greece)
Strategic Direction
Key Facts
Summary 10 Nike Hellas Ltd: Key Facts
Summary 11 Nike Hellas Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Nike Hellas Ltd: Competitive Position 2012
Internet Strategy
Sprider Stores SA in Apparel (greece)
Strategic Direction
Key Facts
Summary 13 Sprider Stores SA: Key Facts
Summary 14 Sprider Stores SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Sprider SA: Competitive Position 2012
Internet Strategy
Executive Summary
the On-going Recession Leads To A Decline in Sales
the 'big Spender' Attitude Subsides Amidst the Recession
Multinational Brands Outperform Independent Retailers
Apparel Specialist Retailers Still Account for the Bulk of Sales
Gloomy Forecasts in the Context of the Economic Crisis
Key Trends and Developments
the Recession Takes Its Toll on the Apparel Market
Discounting Becomes More Prevalent Amidst the Recession
Multinational Chains Outperform Independent Retailers
the Crisis Transforms the Apparel Retailing Landscape
Fashion Trends Favour Casual Clothing
Market Data
Table 11 Sales of Apparel by Category: Volume 2007-2012
Table 12 Sales of Apparel by Category: Value 2007-2012
Table 13 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 14 Sales of Apparel by Category: % Value Growth 2007-2012
Table 15 Apparel Company Shares 2008-2012
Table 16 Apparel Brand Shares 2009-2012
Table 17 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 20 Forecast Sales of Apparel by Category: Value 2012-2017
Table 21 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 16 Research Sources












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