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2013 RTD Tea in the U.S.

  • October 2013
  • -
  • Beverage Marketing
  • -
  • 275 pages

READY TO GO. This report examines the total U.S. tea market with a focus on ready-to-drink tea. It provides data on regional markets as well as leading companies and brands. RTD tea packaging, distribution, advertising expenditures and demographics are discussed in detail. The report also projects the market five years into the future. Also covers kombucha. New for 2013: Now includes a chapter on organic tea trends.

Table Of Contents

2013 RTD Tea in the U.S.
1. THE U.S. NEW AGE and TEA MARKETS
The 2012 New Age Market
Overview of the U.S. Retail Tea Market
The 2012 Tea Market
- Volume
- Per Capita Consumption
- Retail Dollar Sales
Exhibits
- New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2007 - 2012
- New Age Beverage Market Segments Share of Wholesale Dollar Sales 2007 - 2012
- New Age Beverage Market Segments Change in Wholesale Dollar Sales 2008 - 2012
- U.S. Tea Market Estimated Consumption by Segment 2007 - 2012
- U.S. Tea Market Share of Consumption by Segment 2007 - 2012
- U.S. Tea Market Change in Consumption by Segment 2008 - 2012
- U.S. Tea Market Per Capita Consumption by Segment 2007 - 2012
- U.S. Tea Market Estimated Retail Sales by Segment 2007 - 2012
- U.S. Tea Market Share of Retail Sales by Segment 2007 - 2012
- U.S. Tea Market Change in Retail Sales by Segment 2008 - 2012
2. THE NATIONAL READY-TO-DRINK TEA MARKET
RTD Tea Market Trends
- Overview
- RTD Tea Wholesale Dollar and Case Volume
- RTD Tea Pricing
- RTD Tea Retail Dollar Sales
- Quarterly Growth Trends
- Per Capita RTD Tea Consumption
- RTD Tea Seasonality
RTD Tea Market Segmentation
RTD Tea Market by Type and Flavor
Exhibits
- The National RTD Tea Market Wholesale Dollars and Case Volume 1988 - 2012
- The National RTD Tea Market Wholesale Dollar and Case Volume Growth 1989 - 2012
- The National RTD Tea Market Retail Dollars and Growth 2000 - 2012
- The National RTD Tea Market Estimated Volume and Growth Q1, Q2 and First Half 2013
- The National RTD Tea Market Per Capita Consumption 1988 - 2012
- The National RTD Tea Market Quarterly Volume Shares 2003 - 2012
- The National RTD Tea Market Volume by Price Segment 2007 - 2012
- The National RTD Tea Market Share of Volume by Price Segment 2007 - 2012
- The National RTD Tea Market Change in Volume by Price Segment 2008 - 2012
- The National RTD Tea Market Volume by Tea Type and Flavor in Grocery, Drug and Mass Merchandisers 2007 - 2012
- The National RTD Tea Market Share of Volume by Tea Type and Flavor in Grocery, Drug and Mass Merchandisers 2007 - 2012
- The National RTD Tea Market Change in Volume by Tea Type and Flavor in Grocery, Drug and Mass Merchandisers 2008 - 2012
3. THE REGIONAL READY-TO-DRINK TEA MARKETS
Regional RTD Tea Markets
- Overview
- The South
- The Midwest
- The West
- The Northeast
Exhibits
- The Regional RTD Tea Markets Wholesale Dollar Sales 2007 - 2012
- The Regional RTD Tea Markets Dollar Share 2007 - 2012
- The Regional RTD Tea Markets Dollar Growth 2008 - 2012
- The Regional RTD Tea Markets Case Volume 2007 - 2012
- The Regional RTD Tea Markets Case Volume Share 2007 - 2012
- The Regional RTD Tea Markets Case Volume Growth 2008 - 2012
- The Regional RTD Tea Markets Per Capita Consumption 2007 - 2012
4. READY-TO-DRINK TEA PACKAGING
RTD Tea Packaging Types
- Overview
- Glass Bottles
- Cans
- Plastic Bottles
- Chilled
- Fountain
Exhibits
- RTD Tea Volume by Package Size and Type 2007 - 2012
- RTD Tea Share by Package Size and Type 2007 - 2012
- RTD Tea Growth by Package Size and Type 2008 - 2012
5. THE LEADING READY-TO-DRINK TEA COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc.
- Overview
- PLTP - Overview
- PLTP - Marketing
- PLTP - Distribution
- SoBe - Overview
- SoBe - Marketing
- SoBe - Distribution
Coca-Cola Company
- Overview
- Gold Peak - Overview
- Honest Tea - Overview
- Honest Tea - Marketing
- Honest Tea - Distribution
- Fuze Beverage - Overview
- Fuze Beverage - Marketing
- Fuze Beverage - Distribution
- Peace Tea - Overview
Snapple Beverage Group
- Overview
- Marketing
- Distribution
Ferolito, Vultaggio and Sons
- Overview
- Marketing
- Distribution
Nestle Waters North Americ

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