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Smart Homes and Home Automation 4th Edition

  • May 2016
  • -
  • Berg Insight AB
  • -
  • 220 pages

Smart Homes and Home Automation is the fourth consecutive report from Berg Insight analysing the latest developments on the connected home markets in Europe and North America.
This report in the M2M Research Series provides you with 220 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Highlights from the fourth edition of the report:

Insights from 30 executive interviews with market leading companies 360-degree overview of the smart homes & home automation ecosystem:
Summary of industry trends in key vertical market segments
Statistical data on adoption of smart home systems in Europe and North America
New market forecasts lasting until 2020
Detailed reviews of the latest initiatives launched by industry players
Updated profiles of the key vendors on this market

91 million homes in Europe and North America will be smart by 2020.

Smart homes and home automation are ambiguous terms used in reference to a wide range of solutions for controlling, monitoring and automating functions in the home Berg Insight’s definition of a smart home system requires that it has a smartphone app or a web portal as a user interface Devices that only can be controlled with switches, timers, sensors and remote controls are thus not included in the scope of this study.

Smart home systems can be grouped into six primary categories: energy management and climate control systems; security and access control systems; lighting, window and appliance control systems; home appliances; audio-visual and entertainment systems; and healthcare and assisted living systems.

North America recorded strong growth in the smart home market during 2015. The installed base of smart home systems in the region increased by 62 percent to reach 169 million at the year-end. An estimated 28 million of these were multifunction or whole-home systems whereas 141 million were point solutions designed for one specific function. As some homes have more than one smart system in use, the installed base totalled an estimated 127 million smart homes at the end of the year. This corresponds to 97 percent of all households, placing North America as the most advanced smart home market in the world. Between 2015 and 2020, the number of households that have adopted smart home systems is forecasted to grow at a compound annual growth rate (CAGR) of 30 percent, resulting in 462 million smart homes Market revenues reached US$ 62 billion (€ 54 billion) in 2015, an increase of 42 percent year-on year.

The market is expected to grow at a CAGR of 31 percent between 2015 and 2020, reaching US$ 243 billion (€ 212 billion) in yearly revenues at the end of the forecast period.

The European market for smart home systems is still in an early stage and 2–3 years behind North America in terms of penetration and market maturity At the end of 2015, there were a total of 66 million smart home systems in use in the EU28+2 countries, up from 33 million in the previous year. Around 80 million of these systems were multifunction or whole-home systems whereas 58 million were point solutions. This corresponds to around 53 million smart homes when overlaps are taken into account, meaning that 24 percent of all households in the region were smart at the end of the year The number of European households that have adopted smart home systems is forecasted to grow at a compound annual growth rate (CAGR) of 54 percent during the next five years, resulting in 449 million smart homes by 2020 Market revenues grew by 157 percent to € 24 billion (US$ 27 billion) in 2015.

The market is forecasted to grow at a CAGR of 40 percent between 2015 and 2020 to reach € 128 billion (US$ 147 billion) at the end of the forecast period.

Table Of Contents

Smart Homes and Home Automation 4th Edition
Table of Contents i
List of Figures vii
Executive summary 1
1 Smart homes, connected homes and home automation 3
11 Introduction 3
12 Types of home automation 4
121 Energy management and climate control systems 4
122 Security and access control systems 6
123 Lighting and window control systems 8
124 Home appliances 10
125 Audio-visual and entertainment systems 11
126 Healthcare and assisted living 12
127 Multifunction and whole-home automation systems 14
13 Home automation market segments 14
131 Mainstream houses and multi-family dwellings 15
132 The custom (luxury) segment 17
133 New homes versus existing homes 18
14 Channels to market 20
141 Professional installation 22
142 Retail 23
143 Service providers 24
2 Networks and communication technologies 25
21 Overview 25
211 Different approaches to establishing interoperability 25
212 Technology choices of product OEMs 28
213 Technology choices of whole-home solution vendors 29
214 The role of smart home platform vendors is changing 30
22 Smart home networking technologies 31
221 ANT 31
222 Bluetooth 32
223 DECT ULE 33
224 EnOcean 34
225 HomePlug 35
226 HomeGrid 36
227 Insteon 37
228 Io-homecontrol 37
229 KNX 38
2210 LPWA 40
2211 OpenTherm 41
2212 Thread 42
2213 Wi-Fi 43
2214 X10 44
2215 ZigBee 45
2216 Z-Wave 47
23 Smart home middleware and ecosystems 48
231 AllSeen Alliance 48
232 Amazon Alexa Voice Service 50
233 Brillo and Weave 51
234 HomeKit 52
235 IFTTT 53
236 Open Connectivity Foundation 54
24 Smart home platforms 55
241 Alarmcom 55
242 Arrayent 58
243 Greenwave Systems 60
244 iControl 61
245 Technicolor 64
246 ThroughTek 65
247 Zonoff 66
3 Technology providers and OEMs 69
31 Market overview 69
311 Compatibility with whole-home systems 69
312 Point solutions are gaining traction among consumers 71
313 Smart home strategies for product OEMs 72
314 Connectivity enables new value propositions 74
315 New entrants challenge incumbents with connected experiences 74
32 Security and access control system vendors 76
321 Assa Abloy 76
322 August 78
323 Canary 79
324 Chamberlain 79
325 FortrezZ 80
326 Groupe HBF (Otio) 80
327 iSmartAlarm 81
328 Kwikset 81
329 MyFox 84
3210 Schlage 86
3211 Tyco 86
3212 UTC Climate, Controls and Security 87
33 Home appliances 88
331 BSH 89
332 Electrolux 90
333 Haier 91
334 LG Electronics 91
335 Whirlpool 93
34 Lighting and window control system vendors 94
341 CentraLite 94
342 Leviton 95
343 LIFX 96
344 Lutron 97
345 Osram 98
346 Philips Lighting 99
347 Somfy 101
348 View 102
35 Audio-visual and entertainment system vendors 103
351 D+M Group 103
352 Kaleidescape 104
353 Logitech 105
354 Naim 106
355 Niles Audio 107
351 Sonos 108
352 Sony 109
36 Energy management and climate control system vendors 110
361 Climote 110
362 Danfoss 110
363 Diehl Connectivity Solutions 111
364 Ecobee 113
365 Honeywell 115
366 Netatmo 118
367 QGate 119
368 Radio Thermostat Company of America 119
369 Schneider Electric 120
3610 Tado 121
37 Healthcare and assisted living 122
371 Doro 122
372 GreenPeak Technologies 124
373 Hidea 126
374 Legrand 126
375 Lively 129
376 Tunstall Healthcare Group 130
4 Service providers and whole-home system vendors 133
41 Market overview 133
411 The European market 134
412 The North American market 136
413 Attach rates per application area in whole-home systems 137
42 Market segments and go-to-market strategies 138
421 Professionally monitored security 140
422 Traditional home automation 143
423 DIY systems 143
424 Fee-based home control 144
43 Whole-home system OEMs 145
431 Belkin 145
432 Bosch 147
433 Control4 148
434 Crestron Electronics 150
435 D-Link 151
436 Essence Group 153
437 eQ-3 154
438 Fibaro 158
439 Gigaset 160
4310 Ingersoll Rand 163
4311 Loxone Electronics 164
4312 M2M Solution 166
4313 MiOS 168
4314 Nest 168
4315 Samsung SmartThings 172
4316 Viva Labs 174
4317 Wink 174
4318 TP-Link 175
44 Smart home service providers 175
441 ADT 176
442 ATandT 179
443 Centrica (British Gas) 182
444 Comcast 183
445 Cox Communications 185
446 Deutsche Telekom (QIVICON) 186
447 RWE 188
448 SFR 190
449 Time Warner Cable 192
4410 Verisure 193
4411 Vivint 195
5 Market forecasts and conclusions 199
51 Market trends and analysis 199
511 Focus on attractive use cases, user friendliness and interoperability 200
512 Voice controlled user interfaces anticipated to break down mobile app silos 201
513 Greater consumer awareness benefits all players 201
514 Lower price points opens the doors to the mass market 202
515 Cloud-based systems and the integrated hub opportunity 202
516 Open versus closed smart home ecosystems - getting the timing right 203
517 Smart homes and the Internet of Things 205
518 Professional security leads the North American smart home market 206
519 Smart thermostats gain traction in Europe and North America 207
5110 Cellular M2M in the smart home market 209
52 Europe 210
521 Revenues 211
522 Shipments 213
523 Installed base 215
53 North America 217
531 Revenues 218
532 Shipments 220
533 Installed base 222
Glossary 225

List of Figures
Figure 11: Examples of energy management and climate control devices 5
Figure 12: Annual energy bill, single-family detached home in the US 6
Figure 13: Example of an alarm system 7
Figure 14: Examples of security and access control systems 8
Figure 15: Examples of lighting and window control systems 9
Figure 16: Philips Hue lighting system 10
Figure 17: Samsung Family Hub Smart Fridge 11
Figure 18: Sonos audio system 2016 12
Figure 19: Care@Home activity monitoring solution 13
Figure 110: Types of markets for home automation 15
Figure 111: Households, dwelling types and homeownership by country (EU28+2 2014) 16
Figure 112: Households, dwelling types and homeownership by country (NA 2014) 17
Figure 113: Definition of luxury versus ultra-luxury home 18
Figure 114: Existing homes and housing starts (North America 2011-2014) 19
Figure 115: Existing homes and housing starts (EU28+2 2011-2014) 20
Figure 116: Channels to market 21
Figure 21: Illustration of interoperability at different levels 26
Figure 22: How many is too many? 27
Figure 23: Examples of technology choices by product OEMs 28
Figure 24: Examples of technology choices by whole-home solution vendors 30
Figure 25: Examples of IFTTT recipes 53
Figure 26: Zonoff's platform solution 67
Figure 31: Installed base per application area (EU28+2 and NA 2015) 70
Figure 32: Smart home strategies for product OEMs 73
Figure 33: Examples of incumbents and new entrants by application area 75
Figure 34: The August product suite 78
Figure 35: The Kwikset Kevo smart door lock 83
Figure 36: LG Electronics' SmartThinQ ecosystem 93
Figure 37: Marantz Remote App and HEOS by Denon app 104
Figure 38: Logitech Harmony mobile app 106
Figure 39: Ecobee3 thermostat, remote sensor and app 114
Figure 310: Honeywell Lyric Round Thermostat and security controller 116
Figure 311: Doro Care's CareIP telecare system 124
Figure 41: Penetration of whole-home automation systems (EU28+2 and NA 2015) 133
Figure 42: Competitive landscape - Service providers and whole-home system OEMs 134
Figure 43: Top whole-home system vendors (EU28+2 2015) 135
Figure 44: Top whole-home system vendors (NA 2015) 136
Figure 45: Attach rates in whole-home systems (EU28+2 and NA 2015) 137
Figure 46: Market segments 139
Figure 47: Installed base of professional security systems (North America 2015) 141
Figure 48: Monitored small alarm systems by country (EU28+2 2015) 142
Figure 49: Belkin's WeMo product family 146
Figure 410: eQ-3 HomeMatic IP system 156
Figure 411: Examples of Fibaro products 159
Figure 412: Gigaset Elements app and Starter Kit 161
Figure 413: Nest thermostat 171
Figure 414: ATandT Digital Life packages 180
Figure 415: Comcast's smart home product offering 184
Figure 416: SFR's smart home packages 191
Figure 417: Verisure Home Safety Plus alarm system 194
Figure 418: Vivint's product offering 196
Figure 51: Smart home penetration and installed base (EU28+2 and NA 2014-2020) 199
Figure 52: Smart homes with professional security (North America 2014-2020) 207
Figure 53: Homes with smart thermostats (EU28+2 and NA 2014-2020) 208
Figure 54: Cellular connections in the smart home market (2014-2020) 209
Figure 55: Market overview (EU28+2 2014-2020) 210
Figure 56: Smart home revenues (EU28+2 2014-2020) 211
Figure 57: Market share by whole-home segment (EU28+2 2015-2020) 212
Figure 58: Shipments per application area (EU28+2 2014-2020) 214
Figure 59: Installed base per application area (EU28+2 2014-2020) 216
Figure 510: Market overview (North America 2014-2020) 217
Figure 511: Smart home revenues (North America 2014-2020) 218
Figure 512: Market share by whole-home segment (North America 2015-2020) 219
Figure 513: Shipments per application area (North America 2014-2020) 221
Figure 514: Installed base per application area (North America 2014-2020) 223

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