Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013-2018

  • November 2013
  • -
  • Mind Commerce Publishing
  • -
  • 174 pages

Overview:

Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location.

Mobile location based advertising is also increasing and will be almost 65% of total mobile advertising revenue by 2018. LBM is expected to grow 150% by 2020 and location based ad will generate double CTR comparing industry average of 0.4%.

Market growth is fueled by multipurpose use of smart phones & tablet devices such as shopping, entertainment, social networking, mobile commerce etc. Stakeholders' openness toward adopting mobile LBM technology outweighs other growth factors.

This research analyzes the LBM market, ecosystem, market players, and revenue forecast 2013 - 2018.

Report Benefits:

In depth analysis of mobile location search, coupon and proximity solution providers
Understand how mobile marketing is a bridge to mobile commerce and the role of location in both
Understand the latest LBM technology, market adoption trend, consumer spending and merged role of ecosystem players
Identify emerging OSS and monitoring technologies driving continuous presence/location data from carriers that can be leveraged for mobile marketing
Identify mobile OS share of LBS devices, global LBM revenue, regional revenue, search vs. display ads wise contribution and market share by ad formats

Companies in Report:

Apple
AT&T
Coupies
Foursquare
Google
Groupon
Mobile Commerce
NeoMedia
Proxama
Proximus Mobility
Qype
Samsung
Scanbuy
Shopkick
Verizon
Vodafone
Vouchercloud
Yahoo
Yelp
YourbanDeals
Yowza

Target Audience:

Retail companies
Mobile network operators
Wireless device companies
Bricks and motor merchants
Mobile marketing companies
Location technology companies
Wireless infrastructure companies
Mobile and social commerce companies
Mobile content and application companies

Table Of Contents

1.0 INTRODUCTION 6
2.0 LOCATION BASED MARKETING (LBM) OVERVIEW 8
2.1 ADVERTISING VS. MARKETING 8
2.2 WHAT IS LOCATION-BASED MARKETING (LBM)? 9
2.3 LBM TECHNOLOGIES 10
2.4 LBM CHANNEL AND COMPARATIVE ANALYSIS 11
2.5 LOCATION-BASED MARKETING VALUE CHAIN 12
2.6 LATEST INDUSTRY DEVELOPMENTS 14
2.7 HOW IS LOCATION-BASED SEARCH HELPING LBM? 16
3.0 ECOSYSTEM ANALYSIS 17
3.1 MOBILE NETWORK OPERATORS 17
3.2 APPLICATION PROVIDERS 17
3.3 CONTENT PROVIDERS 17
3.4 DEVICE MANUFACTURERS 18
3.5 MERCHANTS AND LOCAL COMPANIES 18
3.6 MOBILE SOFTWARE VENDORS 18
4.0 LOCATION BASED COUPON SOLUTION ANALYSIS 19
4.1 COUPIES 19
4.1.1 WHAT IS COUPIES? 19
4.1.2 WHAT DO THEY DO? 19
4.1.3 COUPIES FUNCTIONALITY 19
4.1.4 STRENGTH OF COUPIES 20
4.1.5 BENEFITS FOR BRANDS 20
4.2 GROUPON 20
4.2.1 WHAT IS GROUPON? 21
4.2.2 WHAT DO THEY DO? 21
4.2.3 GROUPON FUNCTIONALITY 21
4.2.4 GROUPON STRENGTHS 22
4.2.5 BENEFITS FOR BRAND 22
4.3 VOUCHERCLOUD 23
4.3.1 WHAT IS VOUCHERCLOUD? 23
4.3.2 WHAT DOES VOUCHERCLOUD DO? 23
4.3.3 VOUCHERCLOUD FUNCTIONALITY 23
4.3.4 VOUCHERCLOUD STRENGTHS 24
4.3.5 BENEFITS FOR BRANDS 24
4.4 YOURBANDEALS 24
4.4.1 WHAT IS YOURBANDEALS? 25
4.4.2 WHAT DO THEY DO? 25
4.4.3 YOURBEANDEALS FUNCTIONALITY 25
4.4.4 YOURBANDEALS STRENGTHS 26
4.4.5 BENEFITS FOR BRANDS 26
4.5 YOWZA 28
4.5.1 WHAT IS YOWZA? 28
4.5.2 WHAT DO THEY DO? 28
4.5.3 YOWZA FUNCTIONALITY 28
4.5.4 YOWZA STRENGTHS 30
4.5.5 BENEFITS FOR BRANDS 30
5.0 MOBILE LOCAL SEARCH SOLUTION ANALYSIS 31
5.1 MOBILE COMMERCE ( THE COMPANY) 31
5.1.1 WHAT IS MOBILE COMMERCE? 31
5.1.2 WHAT DO THEY DO? 31
5.1.3 MOBILE COMMERCE FUNCTIONALITY 31
5.1.4 MOBILE COMMERCE 32
5.1.5 BENEFITS FOR BRANDS 34
5.2 YELP 34
5.2.1 WHAT IS YELP? 34
5.2.2 WHAT DO THEY DO? 35
5.2.3 YELP FUNCTIONALITY 35
5.2.4 YELP STRENGTHS 35
5.2.5 BENEFITS FOR BRAND 36
5.3 QYPE 36
5.3.1 WHAT IS QYPE? 36
5.3.2 WHAT DO THEY DO? 37
5.3.3 QYPE FUNCTIONALITY 37
5.3.4 QYPE STRENGTHS 37
5.3.5 BENEFIT FOR BRANDS 38
6.0 PROXIMITY MOBILE MARKETING SOLUTION ANALYSIS 39
6.1 NEOMEDIA 39
6.1.1 WHAT IS NEOMEDIA? 39
6.1.2 WHAT DO THEY DO? 39
6.1.3 BENEFITS FOR BRANDS 40
6.2 PROXAMA 40
6.2.1 WHAT IS PROXAMA? 40
6.2.2 WHAT DO THEY DO? 40
6.2.3 PROXAMA STRENGTHS 42
6.2.4 BENEFITS FOR BRANDS 42
6.3 PROXIMUS MOBILITY 42
6.3.1 WHAT IS PROXIMUS MOBILITY? 42
6.3.2 WHAT DO THEY DO? 44
6.3.3 PROXAMA STRENGTHS 45
6.4 SCANBUY 45
6.4.1 WHAT IS SCANBUY? 45
6.4.2 WHAT DO THEY DO? 45
6.4.3 SCANBUY STRENGTHS 47
7.0 MARKET FORECAST 48
7.1 LOCATION BASED SERVICE (LBS) REVENUE MARKET SHARE 2013 - 2018 48
7.2 LOCATION-BASED SEARCH DEVICES BY MOBILE OS 2013 49
7.3 GLOBAL MOBILE LBM REVENUE 2013-2018 49
7.4 REGIONAL DISTRIBUTION OF MOBILE LBM REVENUE 2013 - 2018 50
7.5 MOBILE LBM REVENUE BY MOBILE SEARCH VS. DISPLAY 2013-2018 51
7.6 MOBILE LBM REVENUE BY AD FORMAT 2013 - 2018 52
8.0 CONCLUSIONS AND RECOMMENDATIONS 53
8.1 CONCLUSIONS 53
8.1.1 LBM IS A BRIDGE TO MOBILE COMMERCE 53
8.1.2 LBM AND MOBILE COMMERCE: A CONTINUUM OF OPPORTUNITIES 54
8.2 RECOMMENDATIONS 57
8.2.1 MOBILE NETWORK OPERATORS 57
8.2.2 INFRASTRUCTURE PROVIDERS 64
8.2.3 WIRELESS DEVICE AND OS PROVIDERS 65
8.2.4 RETAILERS 66

Appendix: Location Technologies

List of Graphs

Figure 1: Differences between Advertising and Marketing 9
Figure 2: Location-based Marketing Value Chain 13
Figure 3: Technology and Mobile Data Collection Model 14
Figure 4: COUPIE Functionality 20
Figure 5: Groupon One Touch Solution Interface 22
Figure 6: Vouchercloud Discount Coupons 24
Figure 7: YourbanDeals Location Finder Application 26
Figure 8: Yowza Promotional Deal 29
Figure 9: Monetized Search vs. Display to Search 32
Figure 10: Top Mobile Search by Category 33
Figure 11: Top 20 Mobile Search Terms 34
Figure 12: Yelp Interactive Map 35
Figure 13: Qype Location Finder 37
Figure 14: NeoMedia Barcode 39
Figure 15: Proxama Services 41
Figure 16: Proxama Comparison Dashboard 44
Figure 17: Scanbuy Barcode Reader 46
Figure 18: LBS ROI Share among Region 2013 49
Figure 19: Mobile OS Share of LBS Devices 49
Figure 20: Global Mobile Location Based Marketing Revenue 2013 - 2018 50
Figure 21: Mobile LBM Revenue by Mobile Search vs. Display 2013-2018 51

List of Tables

Table 1: Comparison of LBM Channels 12
Table 2: Regional Mobile LBM Revenue ($B) 2013 - 2018 50
Table 3: Mobile LBM Revenue by Ad Format ($M) 2013 - 2018 52

View This Report »

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

24/7 Customer Support

Talk to Clare

+1 339 368 6001

Purchase Reports From Reputable Market Research Publishers

Global Media & Entertainment Industry: Forecast, Growth Opportunities, Trends & Challenges

Global Media & Entertainment Industry: Forecast, Growth Opportunities, Trends & Challenges

  • $ 2 500
  • Industry report
  • July 2014
  • by Aruvian's R'search

The global media and entertainment industry has been undergoing a digital revolution of sorts in recent years. 2013 signified a shift to digital formats across the media and entertainment industry, while ...

Global Portable OTDR Market 2014-2018

Global Portable OTDR Market 2014-2018

  • $ 2 500
  • Industry report
  • September 2014
  • by Infiniti Research Limited

About Portable OTDR An Optical Time Domain Reflectometer (OTDR) is an electronic-optical instrument, a combination of a laser source and a detector, which is used to characterize optical fiber. An OTDR ...

The IoT and M2M value-added services offer strong revenue potential for CSPs

The IoT and M2M value-added services offer strong revenue potential for CSPs

  • $ 499
  • Industry report
  • September 2014
  • by Analysys Mason

This Comment discusses the opportunity that the Internet of Things (IoT) and machine-to-machine (M2M) services market represents for communications service providers (CSPs).

Global Hdtv Market 2014-2018

June 2014 $ 2 500

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.