Table of Contents
The retail hygiene industry has already reached “tipping point”, with 53% of retail value generated from emerging markets in 2012. Hygiene products are among the most developed fmcg markets in this respect, with retail tissue not expected to reach tipping point until 2017. Whilst emerging markets are seeing strong growth, retail hygiene is a fairly mature industry in developed markets and highly affected by declining birth rates.
Euromonitor International's Retail Hygiene Industry Overview global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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