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Philip Morris Slovakia sro in Tobacco (Slovakia)

  • August 2015
  • -
  • Euromonitor International
  • -
  • 2 pages

The company will continue to focus its marketing strategies on its flagship brands, such as Marlboro. In 2015 Philip Morris will promote its products at music festivals targeting smokers specifically at points of sale. More sophisticated marketing promotion is anticipated from the company over the short term in order to cope with the slowly declining smoking population in Slovakia.

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Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.

Data coverage:: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Table Of Contents

Philip Morris Slovakia sro in Tobacco (Slovakia)
PHILIP MORRIS SLOVAKIA SRO IN TOBACCO (SLOVAKIA)
Euromonitor International
August 2015

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Philip Morris Slovakia sro: Key Facts
Summary 2 Philip Morris Slovakia sro: Operational Indicators
Production
Competitive Positioning
Summary 3 Philip Morris Slovakia sro: Competitive Position 2014












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