Table of Contents
Although 2014 was a difficult year for Mattel, it remained the leading toy manufacturer in Mexico. Mattel México will continue to focus on traditional toys and games, particularly dolls and accessories, action figures and accessories, model vehicles and baby, infant and pre-school toys via its Monster High, Max Steel, Hot Wheels and Fisher-Price brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Toy And Game