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Car Rental in Kenya

  • September 2016
  • -
  • Euromonitor International
  • -
  • 12 pages

The number of domestic and inbound business travellers continued to increase during the review period, with this trend supporting the current value growth of car rental in the country. Car rental recorded 8% growth in current value terms to reach KES7.5 billion in 2015. Business car rental recorded the most dynamic growth increasing by 10% in current value terms in 2015.

Euromonitor International’s Car Rental in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Business Car Rental, Car Rental Offline, Car Rental Online, Insurance Replacement, Leisure Car Rental.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Car Rental market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Car Rental in Kenya
CAR RENTAL IN KENYA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Car Rental Sales: Value 2010-2015
Table 2 Car Rental Online Sales: Value 2010-2015
Table 3 Structure of Car Rental Market 2010-2015
Table 4 Car Rental NBO Company Shares: % Value 2011-2015
Table 5 Car Rental Brands by Key Performance Indicators 2015
Table 6 Forecast Car Rental Sales: Value 2015-2020
Table 7 Forecast Car Rental Online Sales: Value 2015-2020
Executive Summary
Challenging Environment Continues To Affect Travel Sales
Online Travel Sales Continue To Grow
Entry of New Industry Players Intensifies Competition
International Hoteliers Introduce Greener Economy Business Models
Positive Growth Expected During the Forecast Period
SWOT
Summary 1 Destination Kenya: SWOT
Market Data
Table 8 Annual Leave: Volume 2010-2015
Table 9 Travellers by Age 2010-2015
Table 10 Seasonality: Number of People 2010-2015
Table 11 Leisure Outbound Demographics 2010-2015
Table 12 Other Transport Sales: Value 2010-2015
Table 13 Other Transport Online Sales: Value 2010-2015
Table 14 Forecast Other Transport Sales: Value 2015-2020
Table 15 Forecast Other Transport Online Sales: Value 2015-2020
Table 16 Activities: Value 2010-2015
Table 17 Forecast Activities: Value 2015-2020
Sources
Summary 2 Research Sources












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