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Car Rental in Kenya

  • September 2016
  • -
  • Euromonitor International
  • -
  • 12 pages

Summary

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The number of domestic and inbound business travellers continued to increase during the review period, with this trend supporting the current value growth of car rental in the country. Car rental recorded 8% growth in current value terms to reach KES7.5 billion in 2015. Business car rental recorded the most dynamic growth increasing by 10% in current value terms in 2015.

Euromonitor International’s Car Rental in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Business Car Rental, Car Rental Offline, Car Rental Online, Insurance Replacement, Leisure Car Rental.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Car Rental market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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