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Health and Wellness Tourism in Kenya

  • February 2015
  • -
  • Euromonitor International
  • -
  • 8 pages

Health and wellness tourism in Kenya recorded current value growth of 8% in 2013 to reach sales of KES2.5 billion. The category saw the opening of two new outlets, one in the Masai Mara and another in the Mt Kenya/Aberdare region.

Euromonitor International's Health and Wellness Tourism in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Medical Tourism, Spas.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Health and Wellness Tourism market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Health and Wellness Tourism in Kenya
HEALTH AND WELLNESS TOURISM IN KENYA

February 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Number of Hotel/Resort Spas: Units 2008-2013
Table 2 Health and Wellness Tourism Sales by Category: Value 2008-2013
Table 3 Forecast Health and Wellness Tourism Sales by Category: Value 2013-2018
Executive Summary
Kenya Turns To Other Regions As Terrorism-induced Travel Advisories Deter Tourists From the West
Taxation Slows Industry Growth
Industry Players Resort To Informal Mergers and Agreements
Local Entities Go Digital in An Effort To Boost Sales
Investors Continue To Be Optimistic About Kenya's Tourism Industry Despite Challenging Environment
SWOT
Summary 1 Kenya: SWOT
Demand Factors
Table 4 Leave Entitlement: Volume 2008-2013
Table 5 Holiday Takers by Age 2008-2013
Table 6 Seasonality of Trips: % Breakdown 2008-2013
Balance of Payments
Table 7 Balance of Tourism Payments: Value 2008-2013
Definitions
Sources
Summary 2 Research Sources












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