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Tourism Flows Domestic in Kenya

  • February 2015
  • -
  • Euromonitor International
  • -
  • 10 pages

Domestic tourism in Kenya was heavily affected by electioneering events in early 2013. During such periods, Kenyans are normally apprehensive of any movement except in areas where one is perceived to be acceptable politically. However, the message during the campaign period was one of peace, with Kenyans seeking to avoid any repeat of the infamous post-election violence of 2008. Most of the first half of the year was spent spreading the peace message to Kenyans while regional partners remained...

Euromonitor International's Tourism Flows Domestic in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Domestic Tourism By Destination, Domestic Tourism Travel By Purpose Of Visit.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Tourism Flows Domestic market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Tourism Flows Domestic in Kenya
TOURISM FLOWS DOMESTIC IN KENYA

February 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Domestic Tourism by Destination: Number of Trips 2008-2013
Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2008-2013
Table 3 Domestic Tourist Expenditure: Value and % Growth 2008-2013
Table 4 Method of Payment for Domestic Tourism Spending: % Value 2008-2013
Table 5 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2013-2018
Table 6 Forecast Domestic Tourist Expenditure: Value and % Growth 2013-2018
Executive Summary
Kenya Turns To Other Regions As Terrorism-induced Travel Advisories Deter Tourists From the West
Taxation Slows Industry Growth
Industry Players Resort To Informal Mergers and Agreements
Local Entities Go Digital in An Effort To Boost Sales
Investors Continue To Be Optimistic About Kenya's Tourism Industry Despite Challenging Environment
SWOT
Summary 1 Kenya: SWOT
Demand Factors
Table 7 Leave Entitlement: Volume 2008-2013
Table 8 Holiday Takers by Age 2008-2013
Table 9 Seasonality of Trips: % Breakdown 2008-2013
Balance of Payments
Table 10 Balance of Tourism Payments: Value 2008-2013
Definitions
Sources
Summary 2 Research Sources












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