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What outlook for satellite?

This insight provides a summary of the latest developments in Latin America’s broadband and TV markets. It delivers a snapshot of today’s markets, detailing available services and usage levels, along with an in-depth analysis of the overriding trends we are seeing in the telecoms and television sectors. And, finally, it offers readers IDATE’s market forecasts up to 2017, including customer and satellite transponder numbers.

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Table Of Contents

Satellite Insight -  Latin America’s emerging markets
Table of contents

1. Main findings 7

2. The region's fixed broadband market 9
2.1. Market snapshot 9
2.2. Fixed broadband pricing 10
2.3. Spotlight on FTTH/B solutions 12

3. The region's mobile telecommunications market 14
3.1. Market snapshot 14
3.2. LTE being rolled out gradually 16
3.3. Mobile service prices 17

4. The television market 18
4.1. TV in Latin America: a primer 18
4.2. Features of Latin America's TV broadcasting market 19
4.3. Snapshot of DTT in Latin America 19
4.4. Pay TV market snapshot (cable, satellite, IPTV, DTT) 21
4.5. Snapshot of Latin America's satellite TV market 23
4.6. Growth of TV channels broadcast via satellite 24

5. Overriding trends 25
5.1. Main trends in the telecommunications sector 25
5.1.1. Market players: continental market concentration and polarisation 25
5.1.2. Fixed broadband coverage still low 26
5.1.3. Government plans to reduce the digital divide 30
5.1.4. Satellite being used in government plans to reduce the digital divide 32
5.1.5. Launch of national satellites 32
5.1.6. International and regional connectivity 33
5.1.7. Wide array of players involved in the supply of broadband 36
5.2. Main TV market trends 37
5.2.1. OTT services developing under the influence of the US 37
5.2.2. Issues surrounding digital and pay TV 39
5.2.3. TV at the heart of bundling strategies 40

6. What market potential does the region hold for satellite? 43
6.1. In the broadband market 43
6.1.1. National plans to reduce the digital divide: a major source of growth 43
6.1.2. Market forecasts up to 2017 43
6.2. In the TV market 44
6.2.1. Continued growth of DTH platforms and HD 44
6.2.2. Market forecasts up to 2017 44

7. Appendix: Socio-economic situation 46
7.1. Electrification rate 46
7.2. GDP per capita 46
7.3. Rural/urban population density 47
7.4. Literacy rates 48
7.5. PC penetration rates 48



Tables

Table 1: Main digital divide reduction plans in Latin America 7
Table 2: High-speed triple play bundles from Telefónica del Peru 11
Table 3: UNE EPM prepaid LTE plans in Colombia 17
Table 4: Terrestrial networks in Latin America: broadcasting standards and digital switchover timetable 21
Table 5: Main digital divide reduction plans in Latin America 30
Table 6: List of the main satellite programmes operating today, by country 32
Table 7: Future submarine cable projects in Latin America 35
Table 8: Cable companies' broadband market share in a selection of Latin American countries, in 2012 37
Table 9: Pricing for local versions of Netflix in Latin America 38
Table 10: Highlights in the development of OTT video services 38
Table 11: Telefónica and Telmex /America Móvil's involvement in the TV market 40
Table 12: Service bundles available in Mexico 41
Table 13: Service bundles available in Argentina 42
Table 14: Electrification rate in Latin America 46



Figures

Figure 1: Broadband penetration in Latin America at the end of 2012 9
Figure 2: Broadband subscription prices, as a percentage of GNI per capita 10
Figure 3: Coverage area for Telefónica del Peru prepaid fixed internet services 11
Figure 4: FTTx* subscribers in Latin America at the end of 2012, by country 12
Figure 5: Mobile penetration in Latin America at the end of 2012 14
Figure 6: Post-paid/prepaid customer breakdown in Latin America, in 2012 15
Figure 7: Fixed and mobile broadband penetration breakdown in Latin America, in 2012 15
Figure 8: LTE rolling out gradually in Latin America 16
Figure 9: Mobile telephone plan prices in 2012, as a percentage of GNI per capita 17
Figure 10: Growth of TV households in Latin America, 2009-2012 18
Figure 11: Breakdown of TV households by access technology, 2009-2012 19
Figure 12: Digital terrestrial TV standards used in Latin America 20
Figure 13: Progress in terrestrial networks' digital switchover in the main Latin America countries 21
Figure 14: Pay TV penetration rates in Latin America, 2009-2012 22
Figure 15: Breakdown of pay TV households in Latin America by network 22
Figure 16: Number of satellite households in Argentina, Brazil, Mexico and the rest of Latin America 23
Figure 17: Breakdown of SD and HD channels broadcast in Latin America, at the end of 2012 24
Figure 18: Major telecom groups operating in Latin America 25
Figure 19: Broadband subscriber density in Peru in 2010 27
Figure 20: Optical fibre backbone build-out, from March 2010 to October 2011 28
Figure 21: Telefonica Del Peru DSL coverage (2009) 29
Figure 22: Map of submarine cables in Latin America, at the end of 2012 33
Figure 23: Ten main regional routes at the end of 2012 34
Figure 24: Per Mbps price of Gigabit Ethernet at the end of 2012 34
Figure 25: Level 3 network in Latin America 35
Figure 26: Data's share of mobile plans, at the end of 2012 36
Figure 27: Multiple high-end residential plans in 2012 41
Figure 28: Satellite broadband market forecasts, 2013-2017 44
Figure 29: Satellite pay TV market forecasts, 2013-2017 45
Figure 30: GDP per capita in Latin America, in 2012 47
Figure 31: Rural population density in Latin America, in 2012 47
Figure 32: Literacy rates in Latin America, in 2012 48
Figure 33: PC penetration in 2011 49

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