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Analysis of the Global Mobile Endpoint Protection Market

  • October 2013
  • 96 pages
  • Frost & Sullivan
Report ID: 1870915

Summary

Table of Contents

Mass Smartphone Adoption Increases Risk and Drives Demand for Innovative Security Products

The mobile security challenge is complex and multi-faceted. Mobile devices can be infected by malicious software called malware, enabling hackers to gain access or control. Mobile applications (simply called “apps”) on the device can perform unwanted, high-risk actions. Sensitive data stored on the device can also be lost or stolen. This study focuses on mobile endpoint protection products designed to secure the device against malware, cyber attacks, high risk applications, and physical loss or theft.

Executive Summary

•Highly mobile computing devices such as tablets and smartphones enable a high degree of connectivity and productivity that employees now expect in their jobs, whether companies support personal-owned devices or provide corporate-owned devices.
•An organization’s mobile device access and support policies are of critical consideration for enabling a highly productive, motivated, and connected workforce.
•At a minimum, employees expect the flexibility to use their personally owned devices to access corporate network resources and files. As a result, many IT organizations are adopting a practice called Bring-Your-Own-Device (BYOD).
•The ability to provide corporate issued mobile devices or implement a BYOD strategy is essential for any organization to stay competitive in a highly connected world.
•Unfortunately, these same mobile devices represent new attack vectors for opportunistic and skilled hacker organizations.
•Mobile devices are now being targeted by hackers for data theft and fraudulent activity or as part of a sophisticated multi-stage cyber attack.
•As a result, awareness of mobile device security is growing rapidly amongst consumer and business customers alike.
•However, there is little consensus on an appropriate approach to mobile security.
•The mobile security challenge is complex and multi-faceted. Mobile devices can be infected by malicious software (malware), enabling hackers to gain access or control. Mobile applications (called “apps”) on the device can perform unwanted, high-risk actions. Sensitive data stored on the device can also be lost or stolen.
•Ideally, this challenge requires a layered, defense-in-depth strategy that protects data at rest and in motion, provides protection for the actual device, and includes network-based controls for mobile network traffic including application traffic.
•This study focuses on mobile endpoint protection products designed to secure the device against malware, cyber attacks, high risk applications, and physical loss or theft.
•As an essential component in an enterprise mobile security architecture, the mobile endpoint protection market has achieved excellent growth rates in its formative years.
•Despite strong early adoption, however, sales growth in the mobile endpoint protection market has not matched the explosive growth in the number of mobile devices sold in recent years.
•This indicates much unrealized opportunity for market growth as well as the need for end-user education, ongoing product and feature development, and sales strategies.
•Incidentally, the competitive nature of the nascent mobile endpoint protection market holds tremendous potential for innovative companies to rapidly advance in the competitive landscape.

CEO’s Perspective

1. The mobile security challenge is multi-faceted and will affect the entire security industry.
2. The market is highly competitive and will face consolidation in coming years.
3. Innovative vendors can displace incumbent security companies in the mobile endpoint protection market.
4. Mobile endpoint protection products compete on many factors including aggressive pricing strategies.
5. The mobile endpoint protection market holds tremendous potential for growth.

Key Questions This Study Will Answer

• What is the vendor opportunity for growth in the mobile endpoint protection market?
• What product features and functionality do customers expect in the product?
• How are customer perceptions of the mobile endpoint threat changing?
• Which vendors offer comprehensive product portfolios?
• What distribution channels are most effective and how will this change in the future?
• How do pricing and product features vary from consumer and business segments?

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