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Mexico Consumer Electronics Report Q2 2016

  • March 2016
  • -
  • Business Monitor International
  • -
  • 63 pages

Includes 3 FREE quarterly updates

BMI View: We have left our core forecasts unchanged for the Mexican consumer electronics market in ourQ216 report update. We hold the opinion that the consumer electronics market will move to a muchstronger footing in 2016 with growth of 7.8% forecast - a turnaround from the contraction in spending in2015 when peso depreciation eroded Mexican household purchasing power for imported devices. We expectthe PC and AV markets to benefit most from the improved economic backdrop as deferred purchases from2015 are unlocked. Over the medium term, income growth will increase the spending potential ofhouseholds, both deepening the market by adding new entrants and by reducing the price sensitivity thatcharacterised the mass market in 2015 - and therefore offering vendors the opportunity to increase volumesand sell a greater share of higher-margin devices. BMI forecasts that total consumer electronics devicespending will increase to a total of USD19.6bn in 2020.

Latest Updates & Industry Developments

- Computer Hardware Sales: USD6.6bn in 2016 to USD9.2bn in 2020. Household income growth willunderpin robust expansion of PC market in value and volume terms, while enterprise hardware spendingexpected to accelerate as business sentiment strengthens.

- AV Sales: USD2.6bn in 2016 to USD3.3bn in 2020. Digital TV set upgrades and LED/LCD spendinggrowth will drive AV spending over the medium term as price sensitivity is alleviated in the mid-market.

- Handset Sales: USD6.1bn in 2016 to USD7.1bn in 2020. Handset segment spending growthoutperformed from 2010-2015, but as the smartphone boom loses momentum and competition fromChinese vendors ensures a dynamic of price erosion we expect growth rates to be more subdued over2016-2020.

Table Of Contents

Mexico Consumer Electronics Report Q2 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Mexico 2014-2020) 16
Industry Risk Reward Index 17
Table: CE RRI Regional Scores Breakdown, Q216 18
Table: Americas Risk/Rewards Index, Q2 2016 20
Market Overview 21
Computers 21
Table: PC Sales (Mexico 2014-2020) 21
AV 27
Table: AV Sales (Mexico 2014-2020) 27
Table: Household TV Access By Transmission Technology 29
Mobile Handsets 32
Table: Mobile Communications (Mexico 2014-2020) 32
Industry Trends And Developments 38
Table: Electronics Manufacturing Output (MXNmn), 2003-2012 39
Table: Mexico ICT Trade Balance (MXNmn), 2005-2013 39
Table: FDI By LCD TV Set Manufacturers In Mexico 44
Regulatory Development 47
Table: Five Digital Strategy Pillars 48
Competitive Landscape 50
International Companies 50
Table: Office Depot 50
Table: Panasonic 51
Local Companies 52
Table: Famsa 52
Table: Texa 52
Table: Vanta 53
Demographic Forecast 54
Demographic Outlook 54
Table: Population Headline Indicators (Mexico 1990-2025) 55
Table: Key Population Ratios (Mexico 1990-2025) 55
Table: Urban/Rural Population and Life Expectancy (Mexico 1990-2025) 56
Table: Population By Age Group (Mexico 1990-2025) 56
Table: Population By Age Group % (Mexico 1990-2025) 57
Methodology 59
Industry Forecast Methodology 59
Sector-Specific Methodology 60
Sources 60
Risk/Reward Index Methodology 61
Sector-Specific Methodology 62
Table: Consumer Electronics Risk/Reward Index Indicators 62
Table: Weighting Of Indicators 63

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