Brazil Consumer Electronics Industry Update Quarter 2 2012

  • March 2014
  • -
  • Business Monitor International
  • -
  • 74 pages

Includes 3 FREE quarterly updates

Brazil’s domestic consumer electronics devices industry, defined as the addressable industry for computing devices, mobile handsets and video, audio and gaming products, is estimated at US Dollar 32.6bn in 2012. Sales of flat-screen TV sets surged in 2011 while high year-on-year (y-o-y) growth was also recorded in handset shipments. Several factors suggest that spending on consumer electronics will remain positive in 2012. Firstly, further monetary easing will reduce households' debt repayment burden, which is important given the crucial role of credit in driving household expenditure since 2009. Tax cuts announced by the Ministry of Finance in early December 2011 are largely aimed at consumer goods. Another supportive factor will be the 14% increase in the minimum wage, scheduled to come into effect in January 2012
Our projections are marginally revised upwards for the from 2012 to 2016 period to take into account the positive environment for consumer electronics products. Demand for consumer electronics is expected to increase to US Dollar 44.0bn by 2016, driven by the growing popularity of digital lifestyle products such as LCD and LED TV sets and smartphones. Government PC procurement and subsidised handset programmes will also help to support growth.
Computer
Computer hardware accounted for about 39% of Brazilian consumer electronics spending in 2011. BMI maintains its projections for Brazil’s computer hardware revenues (including notebooks and accessories) at US Dollar 12.6.bn in 2011. PC penetration, estimated at 32% in 2011, could climb to 44% by 2016. Computer hardware CAGR for the from 2012 to 2016 period is projection at about 7.0%, driven by revenues of notebooks and netbooks.
AV Devices
AV devices accounted for about 34% of Brazil’s consumer electronics spending in 2011. Brazil’s domestic AV device industry is projected at about US Dollar 10.8bn in 2011. Digital TV set revenues will be the main driver of an estimated from 2012 to 2016 CAGR of 5.5%, with other growth drivers including digital cameras and portable media devices.
Mobile Handsets
Mobile handset revenues accounted for about 27% of Brazilian consumer electronics spending in 2011. Brazil’s industry handset revenues are expected to grow at a CAGR of 11.5% to US Dollar 14.2bn in 2016, with mobile subscriber penetration projection to pass 150% by 2016. Penetration is still considerably lower than in many other emerging industries, though more rural industry s will see mobile services arrive over the next five years. Affordable smartphones are a key focus for operators and were expected to have accounted for up to 20% of handset revenues in 2011.

Table Of Contents

Executive Summary .. 5
Industry SWOT Analysis 7
Brazil Consumer Electronics Industry SWOT .... 7
Brazil Political Environment and Risk Analysis .. 8
Brazil Economic Environment and Risk Analysis 9
Brazil Business Environment SWOT .... 10
Risk/Reward Ratings .... 11
Latin America Risk/Reward Ratings Q212 13
Consumer Electronics Industry ... 14
Computers.... 16
Data : PC Sales, from 2009 to 2016 . 16
AV Devices ... 20
Data : AV Sales, from 2009 to 2016 .. 20
Mobile Handsets .... 24
Data : Mobile Communications, from 2009 to 2016 .. 24
Consumer Electronics Market . 28
Data : Electronics Market Output, from 2009 to 2016 .. 28
Data : Brazil - Electronics Balance Of Trade .... 29
Data : Electronics Market Segments, from 2009 to 2016 ... 30
Segments . 30
AV . 30
Components . 32
Computers.... 32
Communications .... 33

Market Projection Scenario ... 35
Consumer Electronics Industry ... 35
Data : Consumer Electronics Overview, from 2009 to 2016 35

Industry Developments 38
Macroeconomic Projection . 41
Data : Brazil - Gross Domestic Product Contribution To Growth .... 43

Competition Overview .... 45
Computers.... 45
Handsets . 48
AV . 52
Company Profiles .... 54
Positivo Informatica ... 54
BMI Methodology .... 57
How We Generate Our Market Projections .... 57
Electronics Market .... 58
Sources ... 58

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