Brazil Consumer Electronics Report Q2 2015

  • April 2015
  • -
  • Business Monitor International
  • -
  • 92 pages

Includes 3 FREE quarterly updates

BMI View: The outlook for Brazil's consumer electronics market has weakened as a result of the squeeze from a weak economic environment and currency depreciation in 2014 and 2015. However, looking beyond the short-term downside we believe there still exist major growth opportunities such as 4G smartphones as operators expand the reach of networks and promote services, low-cost Android tablets, Wi-Fi-enabled and HD TV sets. Over our forecast to 2019 income growth and declining device prices will deepen the consumer electronics market, the key driver of growth from 2016 as the real stabilises.

Headline Expenditure Projections

Computer hardware sales: USD19.9bn in 2014 to USD17.2bn in 2015, -13.5% in US dollar terms. A combination of weak economic conditions and the fact enterprise upgrades were brought forward to 2014 by the withdrawal of support for XP will result in contraction in 2015.
AV sales: USD11.7bn in 2014 to USD11.1bn in 2015, -4.9% in US dollar terms. Real depreciation will squeeze sales of big-ticket items such as TV sets in 2015, and the decline in digital camera volumes will again be a drag on growth again in 2015, resulting in contraction.

Table Of Contents

Brazil Consumer Electronics Report Q2 2015
BMI Industry View 7
Consumer Electronics Market 9
Political 11
Economic 12
Operational Risk 13
Industry Forecast 15
Table: Consumer Electronics Overview (Brazil 2013-2019) 15
Macroeconomic Forecasts 21
Economic Analysis 21
Table: GDP By Expenditure (Brazil 2012-2019) 26
Industry Risk Reward Ratings 27
Industry Risk Reward Index 27
Table: Industry Risk/Reward Index - Americas, Q2 2015 29
Market Overview 30
Computers 30
Table: PC Sales (Brazil 2013-2019) 30
AV 42
Table: AV Sales (Brazil 2013-2019) 42
Table: Household Penetration of AV Devices And Services (%) 47
Handsets 49
Table: Mobile Communications (Brazil 2013-2019) 49
Competitive Landscape 59
International Companies 59
Table: Lenovo 59
Table: Hewlett Packard 60
Local Companies 61
Table: IGB Eletronica (Gradiente) 61
Table: Itautec 62
Regulatory Development 63
Table: Government Authorities 63
Company Profile 69
Positivo Informática 69
Lenovo Group Ltd 75
Table: Revenue By Region (USDmn) 78
Table: Operating Margin By Region (%) 78
Table: Strategic Partnerships and Acquisitions 80
Demographic Forecast 82
Table: Population Headline Indicators (Brazil 1990-2025) 83
Table: Key Population Ratios (Brazil 1990-2025) 83
Table: Urban/Rural Population and Life Expectancy (Brazil 1990-2025) 84
Table: Population By Age Group (Brazil 1990-2025) 84
Table: Population By Age Group % (Brazil 1990-2025) 85
Methodology 87
Industry Forecast Methodology 87
Sector-Specific Methodology 88
Sources 88
Risk/Reward Index Methodology 89
Sector-Specific Methodology 90
Table: Consumer Electronics Risk/Reward Index Indicators 90
Table: Weighting Of Indicators 91

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