Brazil Consumer Electronics Report Q2 2014

  • March 2014
  • -
  • Business Monitor International
  • -
  • 74 pages

Includes 3 FREE quarterly updates

BMI View: We expect a boost in certain consumer electronics spending in 2014, as the hosting of the FIFA
World Cup should provide additional demand for digital cameras, TV sets and smartphones. It will also
grow as incomes rise and device prices decline, deepening the market. However, in 2013 the market was hit
by currency weakness and high household indebtedness, and this is expected to continue in 2014, but with
some improvement. Growth areas will include 4G smartphones as operators expand the reach of networks
and promote services, low-cost Android tablets, Wi-Fi-enabled cameras and HD TV sets. These sectors
have already seen positive return, such as smartphone sales outpacing featurephones in the second half of
2013. The boost to local production saw mobile phone imports fall by 35%. We expect prices to continue to
fall, particularly as lower end devices from Huawei and Firefox enter the market.

Headline Expenditure Projections
Computer hardware sales: US$10.285bn in 2013 to US$10.319bn in 2014. The slowdown in desktop and
notebook sales growth as consumers opt for lower cost tablets means value growth will fail to keep pace
with unit growth in the PC market.

Table Of Contents

Brazil Consumer Electronics Report Q2 2014
BMI Industry View 7
Key Trends and Developments 7
SWOT 9
Consumer Electronics Market . 9
Political . 11
Economic .. 12
Business Environment 13
Industry Forecast .. 14
Table: Consumer Electronics .. 16
Industry Developments .. 18
Macroeconomic Forecasts .. 20
Economic Analysis .. 20
Table: Brazil - Economic Activity . 26
Industry Risk Reward Ratings 27
Table: Americas Risk/Reward Ratings, Q2 2014 . . 29
Market Overview 30
Computers .. 31
Table: PC Sales, 2011-2018 .. 31
AV . 38
Table: AV Sales, 2011-2018 .. . 38
Table: Mobile Communications, 2011-2018 ..45
Table: Approved Handset Models By Technology . 54
Competitive Landscape . 55
International Companies . 55
Table: Lenovo . . 55
Table: Hewlett Packard . 56
Local Companies .. 57
Table: IGB Eletronica (Gradiente) 57
Table: Itautec . . 58
Company Profile . 59
Positivo Informática 59
Demographic Forecast .. 65
Table: Brazil's Population By Age Group, 1990-2020 ('000) 66
Table: Brazil's Population By Age Group, 1990-2020 (% of total) . 67
Table: Brazil's Key Population Ratios, 1990-2020 68
Table: Brazil's Rural And Urban Population, 1990-2020 . . 68
Methodology . 69
Industry Forecast Methodology . 69
Sector-Specific Methodology .. 70
Sources 70
Risk/Reward Rating Methodology . 71
Sector-Specific Methodology .. 72
Table: Consumer Electronics Risk/Reward Ratings Indicators .. . 73
Table: Weighting Of Indicators . . 74

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