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Brazil Consumer Electronics Report Q2 2016

  • April 2016
  • -
  • Business Monitor International
  • -
  • 62 pages

Includes 3 FREE quarterly updates

Latest Updates & Industry Developments

- Computer Hardware Sales: USD8.8bn in 2016 to USD14.6bn in 2020. After a sharp contraction indemand in 2015 and 2016 the market will recover over the medium term as household purchasing powerincreases, and boosted by deferred purchases as confidence returns.

- AV Sales: USD5.4bn in 2016 to USD7.3bn in 2020. Deferred purchases will be unlocked from 2017, butgreater TV set saturation and cannibalisation of digital camera volumes will mean growth underperformsthe computer hardware segment.

- Mobile Handset Sales: USD12.2bn in 2016 to USD16.1bn in 2020. Only segment expected to registerlocal currency growth in 2016, but market will cool over the medium term due to smartphone marketsaturation.

Table Of Contents

Brazil Consumer Electronics Report Q2 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Brazil 2014-2020) 17
Industry Risk Reward Index 18
Table: CE RRI Regional Scores Breakdown, Q216 19
Table: Americas Risk/Rewards Index, Q2 2016 21
Market Overview 22
Recent Developments 22
Computers 22
Table: PC Sales (Brazil 2014-2020) 22
Table: Brazil Consumer Electronics Tax Regime 26
AV 31
Table: AV Sales (Brazil 2014-2020) 31
Table: Household Penetration Of AV Devices And Services (%) 35
Handsets 37
Table: Mobile Communications (Brazil 2014-2020) 37
Regulatory Development 45
Table: Government Authorities 45
Table: PC And Handsets Tax Regime 47
Competitive Landscape 49
International Companies 49
Table: Hewlett-Packard (HP) 49
Table: Lenovo 50
Local Companies 51
Table: IGB Eletronica (Gradiente) 51
Table: Itautec 52
Demographic Forecast 53
Table: Population Headline Indicators (Brazil 1990-2025) 54
Table: Key Population Ratios (Brazil 1990-2025) 54
Table: Urban/Rural Population and Life Expectancy (Brazil 1990-2025) 55
Table: Population By Age Group (Brazil 1990-2025) 55
Table: Population By Age Group % (Brazil 1990-2025) 56
Methodology 58
Industry Forecast Methodology 58
Sector-Specific Methodology 59
Sources 59
Risk/Reward Index Methodology 60
Sector-Specific Methodology 61
Table: Consumer Electronics Risk/Reward Index Indicators 61
Table: Weighting Of Indicators 62

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