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Chile Consumer Electronics Report Q2 2016

  • February 2016
  • -
  • Business Monitor International
  • -
  • 58 pages

BMI View: Chile's consumer electronics devices market has a bright medium-term outlook through acontinued expansion of the middle class, which will deepen the market and should ease the constraint ofprice sensitivity on vendor returns. However, the outlook does continue to include challenges. For instancewe forecast growth of just 0.2% in 2016 as the peso depreciates further, eroding household purchasingpower for imported devices. This performance also captures the downside risk facing Chile from thecommodities slump and potential hard landing in China. However, in our core scenario the peso willappreciate, driving greater device spending, with a bump in demand in 2017 as deferred purchases from2015 and 2016 are unlocked, especially in the computer and AV segments.

Latest Updates & Industry Developments

- Computer Sales: USD1.05bn in 2016 to USD1.47bn in 2020, a compound annual growth rate (CAGR)of 6.6% in US dollar terms. After another contraction in 2016 peso appreciation against the US dollar andunderlying household demand will drive an expansion of the PC market.

Table Of Contents

Chile Consumer Electronics Report Q2 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Table: Consumer Electronics Overview (Chile 2014-2020) 15
Industry Risk/Reward Index 16
Table: CE RRI Regional Scores Breakdown, Q216 17
Table: Americas Risk/Rewards Index, Q2 2016 19
Market Overview 20
Computers 20
Table: PC Sales (Chile 2014-2020) 20
AV 27
Table: AV Sales (Chile 2014-2020) 27
Mobile Devices 31
Table: Mobile Communications (Chile 2014-2020) 31
Competitive Landscape 39
International Companies 39
Table: Hewlett-Packard (HP) 39
Table: Samsung Electronics 40
Table: Huawei 41
Local Companies 42
Table: IRT 42
Industry Trends And Developments 43
Regulatory Development 46
Table: Government Authority 46
Demographic Forecast 49
Table: Population Headline Indicators (Chile 1990-2025) 50
Table: Key Population Ratios (Chile 1990-2025) 50
Table: Urban/Rural Population and Life Expectancy (Chile 1990-2025) 51
Table: Population By Age Group (Chile 1990-2025) 51
Table: Population By Age Group % (Chile 1990-2025) 52
Methodology 54
Industry Forecast Methodology 54
Sector-Specific Methodology 55
Sources 55
Risk/Reward Index Methodology 56
Sector-Specific Methodology 57
Table: Consumer Electronics Risk/Reward Index Indicators 57
Table: Weighting Of Indicators 58

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