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Colombia Consumer Electronics Report Q2 2016

  • February 2016
  • -
  • Business Monitor International
  • -
  • 54 pages

Includes 3 FREE quarterly updates

BMI View: Colombia's consumer electronics market contracted sharply in 2015 in a climate of steep pesodepreciation against the US dollar, and the weak outlook extends to 2016, though we do expect a slowerrate of contraction as peso depreciation slows. The weak performance in 2015 and 2016 does howevermean there is pent-up device demand in all three consumer electronics market segments that we expect willbe unlocked and boost the spending growth rate above trend in the later years of our forecast as vendorscan once again tap the first-time buyer and multiple device household demand growth in Colombia asincomes rise. Our forecast envisages a CAGR of 6.7% over 2016-2020 as a whole, with spending expectedto reach USD5.64bn in 2020.

Latest Updates & Industry Developments

-Computer Hardware Sales: USD953mn in 2016 to USD1.55bn in 2020, at a compound annual growthrate (CAGR) of 6.7%% in US dollar terms. After weak performance in 2015 and 2016 we believe therewill be pent-up demand for PC upgrades and replacements, which, coupled with rising incomes, willdrive strong growth from 2017.

Table Of Contents

Colombia Consumer Electronics Report Q2 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Colombia 2014-2020) 16
Industry Risk/Reward Index 17
Table: CE RRI Regional Scores Breakdown, Q216 18
Table: Americas Risk/Rewards Index, Q2 2016 20
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (Colombia 2014-2020) 21
AV Devices 28
Table: AV Sales (Colombia 2014-2020) 28
Mobile Handsets 33
Table: Mobile Communications (Colombia 2014-2020) 33
Competitive Landscape 40
Table: Hewlett-Packard 40
Table: Lenovo 41
Table: LG 42
Table: Samsung 43
Table: ZTE 44
Demographic Forecast 45
Table: Population Headline Indicators (Colombia 1990-2025) 46
Table: Key Population Ratios (Colombia 1990-2025) 46
Table: Urban/Rural Population and Life Expectancy (Colombia 1990-2025) 47
Table: Population By Age Group (Colombia 1990-2025) 47
Table: Population By Age Group % (Colombia 1990-2025) 48
Methodology 50
Industry Forecast Methodology 50
Sector-Specific Methodology 51
Sources 51
Risk/Reward Index Methodology 52
Sector-Specific Methodology 53
Table: Consumer Electronics Risk/Reward Index Indicators 53
Table: Weighting Of Indicators 54

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