NORMA Lebensmittelfilialbetrieb GmbH & Co.KG: SWOT Analysis & Company Profile

  • September 2010
  • -
  • World Market Intelligence Ltd
  • -
  • 17 pages


WMI’s NORMA Lebensmittelfilialbetrieb GmbH & Co.KG contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company.


This SWOT Analysis company profile is a crucial resource for industry executives and anyone looking to quickly understand the key information concerning NORMA Lebensmittelfilialbetrieb GmbH & Co.KG’s business.

WMI’s “NORMA Lebensmittelfilialbetrieb GmbH & Co.KG SWOT Analysis & Company Profile” reports utilize a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. WMI strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.


• Examines and identifies key information and issues about (NORMA Lebensmittelfilialbetrieb GmbH & Co.KG) for business intelligence requirements
• Studies and presents NORMA Lebensmittelfilialbetrieb GmbH & Co.KG’s strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.
• The profile contains business operations, the company history, major products and services, prospects, key competitors, structure and key employees, locations and subsidiaries.

Reasons To Buy

• Quickly enhance your understanding of the company.
• Obtain details and analysis of the market and competitors as well as internal and external factors which could impact the industry.
• Increase business/sales activities by understanding your competitors’ businesses better.
• Recognize potential partnerships and suppliers.
• Obtain yearly profitability figures

Key Highlights

NORMA Lebensmittelfilialbetrieb GmbH & Co.KG (NORMA) is engaged in operating a chain of discount food stores under the banner - NORMA. It also operates an online store, for selling merchandise. These stores offer a wide range of food and non-food products including branded and private label merchandise. Some of the products available are groceries, frozen food, home care, personal care, fruits and vegetables, dairy, home improvement, furniture, home appliances, electronics, apparel and bicycles. The company, along with its subsidiaries, principally operates in Germany, France, Czech Republic and Austria through about 1,400 stores. The company is headquartered in Nurnberg, Germany.

Table Of Contents

Table of Contents

1 Company Overview
2 Business Description
2.1 Business Overview
2.2 Operating units
2.3 Key Employees
2.3.1 Key Employee Biographies
2.4 Locations and Subsidiaries
3 SWOT Analysis
3.1 Overview
3.2 Strengths
3.3 Weaknesses
3.4 Opportunities
3.5 Threats
4 Financial Deals
4.1 Five Year Deal Analysis
5 News and Events
5.1 News
5.2 Company History
6.1 Research Methodology
6.2 Additional Notes
6.3 About WMI

List of Tables

Table 1: NORMA Lebensmittelfilialbetrieb GmbH and Co.KG, Key Facts
Table 2: NORMA Lebensmittelfilialbetrieb GmbH and Co.KG, Key Employees
Table 3: NORMA Lebensmittelfilialbetrieb GmbH and Co.KG, Key Employee Biographies
Table 4: NORMA Lebensmittelfilialbetrieb GmbH and Co.KG, Locations
Table 5: NORMA Lebensmittelfilialbetrieb GmbH and Co.KG, Subsidiaries
Table 6: NORMA Lebensmittelfilialbetrieb GmbH and Co.KG, SWOT Analysis
Table 7: NORMA Lebensmittelfilialbetrieb GmbH and Co.KG, Financial Deals
Table 8: NORMA Lebensmittelfilialbetrieb GmbH and Co.KG, History

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