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Hungary Information Technology Report Q2 2016

  • February 2016
  • -
  • Business Monitor International
  • -
  • 68 pages

Includes 3 FREE quarterly updates

Headline Expenditure Projections

- Computer Hardware Sales: HUF210bn in 2016 to HUF249bn in 2020, a compound annual growth rate(CAGR) of 3.6% in local currency terms. Weak performance expected in 2016, but purchasing powergrowth from 2017 should see the market accelerate, with deferred purchases from 2015 and 2016 addingto momentum.

- Software Sales: HUF114bn in 2016 to HUF140bn in 2019, a CAGR of 5.0%. We expect demand growthfor enterprise applications as lower cost cloud models deepen the market and large enterprises modernise.

- IT Services Sales: HUF212bn in 2016 to HUF291bn in 2020, a CAGR of 7.6%. IT services growthexpected to outperform based on the strength of enterprise demand for cost-saving solutions such asoutsourcing and cloud computing.

Table Of Contents

Hungary Information Technology Report Q2 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: IT Industry - Historical Data And Forecasts (Hungary 2013-2020) 16
Industry Risk/Reward Index 17
Table: IT RRI Score Breakdown By Region, Q216 18
Table: Europe IT Risk/Reward Index, Q2 2016 20
Market Overview 21
Hardware 21
Software 28
Cloud Computing 33
Services 37
Table: Public Sector* IT Spending (HUFbn) 38
Industry Trends And Developments 42
Table: Public Sector* ICT Investments And Expenditure (HUFmn) 44
Regulatory Development 49
Competitive Landscape 51
International Companies 51
Table: Lenovo 51
Table: SAP 52
Local Companies 53
Table: Neostratus 53
Table: NEXON 54
Table: Prezi 55
Regional Overview 56
Demographic Forecast 59
Table: Population Headline Indicators (Hungary 1990-2025) 60
Table: Key Population Ratios (Hungary 1990-2025) 60
Table: Urban/Rural Population and Life Expectancy (Hungary 1990-2025) 61
Table: Population By Age Group (Hungary 1990-2025) 61
Table: Population By Age Group % (Hungary 1990-2025) 62
Methodology 64
Industry Forecast Methodology 64
Sources 66
Risk/Reward Index Methodology 66
Table: IT Risk/Reward Index Indicators 67
Table: Weighting Of Components 68

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