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Vietnam Tourism Report Q2 2016

  • February 2016
  • -
  • Business Monitor International
  • -
  • 32 pages

Includes 3 FREE quarterly updates


BMI View:
Tourism is a growing industry in Vietnam and the sector has experienced some growing pains in recent years. Poor service standards and uncertainty surrounding visa and investment regulations have contributed to slowing growth rates and for much of 2015 international arrivals figures fell. We do expect to see a recovery in 2016 as Vietnam continues to invest in improving accommodation options and standards and becomes more accessible for visitors from outside of the Asia Pacific region. Investment in transport infrastructure, particularly air travel, will also provide a supportive boost to the travel industry. As such we are forecasting growth across all key market indicators over through to 2020.


Key Updates And Forecasts:
- Following a contraction in 2015, we are forecasting a return to growth in Vietnam's inbound tourism market in 2016 and expect government targets of 8.5mn international arrivals to be largely achievable.
Extensive marketing and service improvement campaigns and an expansion in regional and global air connectivity will support further growth in inbound tourism throughout the remainder of the forecast
period to 2020.
- Vietnam presents an increasingly attractive investment destination and the hotel sector is expanding, both in established destinations and in up and coming tourism areas. Major hotel groups such as Accor and Starwood have several new hotels due to open over the course of the forecast period.
- Regional markets such as China, Japan and South Korea continue to account for the vast majority of arrivals to Vietnam. Visitor figures have fluctuated over recent months, impact both by economic trends
and regional political tensions, highlighting Vietnam's vulnerability to a decline in regional travel and the importance of diversifying source markets over the long term.

Table Of Contents

Vietnam Tourism Report Q2 2016
BMI Industry View ... 5
Table: Key Forecasts (Vietnam 2013-2020) . 5
SWOT 7
Tourism ... 7
Industry Forecast 9
Table: Inbound Tourism (Vietnam 2013-2020) 13
Table: Tourism Receipts (Vietnam 2013-2020) 14
Table: Hotel Accommodation (Vietnam 2013-2020) 16
Table: Tourist Departures and Consumption (Vietnam 2013-2020) . . 17
Industry Risk/Reward Index . 18
Tourism Risk/Reward Index . 18
Table: Asia Pacific Tourism Risk/Reward Index . 18
Rewards ... 19
Risks 19
Security Risk . 20
Market Overview ... 21
Competitive Landscape 26
Domestic Hotel Groups ... 26
Table: Domestic Hotel Groups . 26
International Hotel Groups .. 28
Table: International Hotel Groups 28
Methodology .. 29
Industry Forecast Methodology 29
Risk/Reward Index Methodology ... 30
Table: Weighting Of Indicators . 32

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