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  4. > Body Care Market Trends
  5. > Personal Products in Germany

Personal Products in Germany

  • August 2015
  • -
  • MarketLine
  • -
  • 37 pages

Introduction

Personal Products in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Highlights

*The personal products market consists of retail sales of skincare, haircare, personal hygiene products, make-up, fragrances, oral hygiene and other products. Other products include, baby personal care, male toiletries, and feminine care. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.

*The German personal products market had total revenues of $28.7bn in 2014, representing a compound annual growth rate (CAGR) of 1.4% between 2010 and 2014.

*The skincare segment was the market's most lucrative in 2014, with total revenues of $5.1bn, equivalent to 17.8% of the market's overall value

*The continued flight towards private label will continue, but recent market trends have indicated a widening gulf between consumers seeking cheaper private label alternatives and those seeking a premium professional brand, which will have better margins.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal products market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal products market in Germany

Leading company profiles reveal details of key personal products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany personal products market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany personal products market by value in 2014?

What will be the size of the Germany personal products market in 2019?

What factors are affecting the strength of competition in the Germany personal products market?

How has the market performed over the last five years?

Who are the top competitiors in Germany's personal products market?

Table Of Contents

Personal Products in Germany
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market share 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Threat of substitutes 18
Degree of rivalry 19
Leading Companies 20
Beiersdorf AG 20
Henkel AG and Co. KGaA 23
L'Oreal S.A. 26
The Procter and Gamble Company 29
Macroeconomic Indicators 32
Country Data 32
Methodology 34
Industry associations 35
Related MarketLine research 35
Appendix 36
About MarketLine 36


LIST OF TABLES
Table 1: Germany personal products market value: $ billion, 2010-14 8
Table 2: Germany personal products market category segmentation: $ billion, 2014 9
Table 3: Germany personal products market geography segmentation: $ billion, 2014 10
Table 4: Germany personal products market share: % share, by value, 2014 11
Table 5: Germany personal products market distribution: % share, by value, 2014 12
Table 6: Germany personal products market value forecast: $ billion, 2014-19 13
Table 7: Beiersdorf AG: key facts 20
Table 8: Beiersdorf AG: key financials ($) 21
Table 9: Beiersdorf AG: key financials (€) 21
Table 10: Beiersdorf AG: key financial ratios 21
Table 11: Henkel AG and Co. KGaA: key facts 23
Table 12: Henkel AG and Co. KGaA: key financials ($) 24
Table 13: Henkel AG and Co. KGaA: key financials (€) 24
Table 14: Henkel AG and Co. KGaA: key financial ratios 24
Table 15: L'Oreal S.A.: key facts 26
Table 16: L'Oreal S.A.: key financials ($) 27
Table 17: L'Oreal S.A.: key financials (€) 27
Table 18: L'Oreal S.A.: key financial ratios 27
Table 19: The Procter and Gamble Company: key facts 29
Table 20: The Procter and Gamble Company: key financials ($) 30
Table 21: The Procter and Gamble Company: key financial ratios 30
Table 22: Germany size of population (million), 2010-14 32
Table 23: Germany gdp (constant 2005 prices, $ billion), 2010-14 32
Table 24: Germany gdp (current prices, $ billion), 2010-14 32
Table 25: Germany inflation, 2010-14 33
Table 26: Germany consumer price index (absolute), 2010-14 33
Table 27: Germany exchange rate, 2010-14 33


LIST OF FIGURES
Figure 1: Germany personal products market value: $ billion, 2010-14 8
Figure 2: Germany personal products market category segmentation: % share, by value, 2014 9
Figure 3: Germany personal products market geography segmentation: % share, by value, 2014 10
Figure 4: Germany personal products market share: % share, by value, 2014 11
Figure 5: Germany personal products market distribution: % share, by value, 2014 12
Figure 6: Germany personal products market value forecast: $ billion, 2014-19 13
Figure 7: Forces driving competition in the personal products market in Germany, 2014 14
Figure 8: Drivers of buyer power in the personal products market in Germany, 2014 15
Figure 9: Drivers of supplier power in the personal products market in Germany, 2014 16
Figure 10: Factors influencing the likelihood of new entrants in the personal products market in Germany, 2014 17
Figure 11: Factors influencing the threat of substitutes in the personal products market in Germany, 2014 18
Figure 12: Drivers of degree of rivalry in the personal products market in Germany, 2014 19
Figure 13: Beiersdorf AG: revenues and profitability 22
Figure 14: Beiersdorf AG: assets and liabilities 22
Figure 15: Henkel AG and Co. KGaA: revenues and profitability 25
Figure 16: Henkel AG and Co. KGaA: assets and liabilities 25
Figure 17: L'Oreal S.A.: revenues and profitability 28
Figure 18: L'Oreal S.A.: assets and liabilities 28
Figure 19: The Procter and Gamble Company: revenues and profitability 31
Figure 20: The Procter and Gamble Company: assets and liabilities 31



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