It includes detailed data on industry size and sector ation, textual analysis of the key trends and competitive landscape, and profiles of the leading firms . This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an Executive Summary and data on value, volume and sector ation

* Provides textual analysis of the market 's prospects, competitive landscape and profiles of the leading firms

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific industry s as well as individual chapters on 5 major industry s (France, Germany, Japan, the UK and the US).

* Includes a five-year projection of the market

Highlights

The global personal products industry grew by 3.6% in 2009 to reach a value of USD 406,575.9 million.

In 2014, the global personal products industry is projection to have a value of USD 484,446.7 million, a rise of 19.2% since 2009.

OTC healthcare is the largest sector of the global personal products industry , accounting for 27.2% of the industry 's total value.

Europe accounts for 39.5% of the global personal products industry value.

Procter & Gamble Firms , The is the leading player in the global personal products industry , generating a 11% share of the industry 's value.

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Market Definition

The personal products industry consists of retail sales of OTC healthcare products, skincare, haircare, make-up, fragrances and other products. The industry is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

Table Of Contents

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
Executive Summary 3
INTRODUCTION 17
What is this report about? 17
Who is the target reader? 17
How to use this report 17
Definitions 17
GLOBAL PERSONAL PRODUCTS 18
Market overview 18
Market value 19
Market sector ation I 20
Market sector ation II 21
Market share 22
Five forces analysis 23
Market distribution 32
Market Projections 33
PERSONAL PRODUCTS IN ASIA-PACIFIC 35
Market overview 35
Market value 36
Market sector ation I 37
Market sector ation II 38
Market share 39
Five forces analysis 40
Market distribution 49
Market Projections 50
PERSONAL PRODUCTS IN Euros OPE 52
Market overview 52
Market value 53
Market sector ation I 54
Market sector ation II 55
Market share 56
Five forces analysis 57
Market distribution 66
Market Projections 67
PERSONAL PRODUCTS IN FRANCE 69
Market overview 69
Market value 70
Market sector ation I 71
Market sector ation II 72
Market share 73
Five forces analysis 74
Market distribution 83
Market Projections 84
Macroeconomic indicators 86
PERSONAL PRODUCTS IN GERMANY 88
Market overview 88
Market value 89
Market sector ation I 90
Market sector ation II 91
Market share 92
Five forces analysis 93
Market distribution 102
Market Projections 103
Macroeconomic indicators 105
PERSONAL PRODUCTS IN JAPAN 107
Market overview 107
Market value 108
Market sector ation I 109
Market sector ation II 110
Market share 111
Five forces analysis 112
Market distribution 121
Market Projections 122
Macroeconomic indicators 124
PERSONAL PRODUCTS IN THE UNITED KINGDOM 126
Market overview 126
Market value 127
Market sector ation I 128
Market sector ation II 129
Market share 130
Five forces analysis 131
Market distribution 140
Market Projections 141
Macroeconomic indicators 143
PERSONAL PRODUCTS IN THE UNITED STATES 145
Market overview 145
Market value 146
Market sector ation I 147
Market sector ation II 148
Market share 149
Five forces analysis 150
Market distribution 159
Market Projections 160
Macroeconomic indicators 162
COMPANY PROFILES 164
Procter and Gamble Firms , The 164
L'Oreal S.A. 169
Johnson and Johnson 175
APPENDIX 181
Data Research Methodology 181

LIST OF TABLES
Table 1: Global personal products industry value: USD million, 2005-09 19
Table 2: Global personal products Industry sector ation I:% share, by value, 2009 20
Table 3: Global personal products Industry sector ation II: % share, by value, 2009 21
Table 4: Global personal products industry share: % share, by value, 2009 22
Table 5: Global personal products industry distribution: % share, by value, 2009 32
Table 6: Global personal products industry value projection : USD million, 2009-14 33
Table 7: Asia-Pacific personal products industry value: USD million, 2005-09 36
Table 8: Asia-Pacific personal products Industry sector ation I:% share, by value, 2009 37
Table 9: Asia-Pacific personal products Industry sector ation II: % share, by value, 2009 38
Table 10: Asia-Pacific personal products industry share: % share, by value, 2009 39
Table 11: Asia-Pacific personal products industry distribution: % share, by value, 2009 49
Table 12: Asia-Pacific personal products industry value projection : USD million, 2009-14 50
Table 13: Europe personal products industry value: USD million, 2005-09 53
Table 14: Europe personal products Industry sector ation I:% share, by value, 2009 54
Table 15: Europe personal products Industry sector ation II: % share, by value, 2009 55
Table 16: Europe personal products industry share: % share, by value, 2009 56
Table 17: Europe personal products industry distribution: % share, by value, 2009 66
Table 18: Europe personal products industry value projection : USD million, 2009-14 67
Table 19: France personal products industry value: USD million, 2005-09 70
Table 20: France personal products Industry sector ation I:% share, by value, 2009 71
Table 21: France personal products Industry sector ation II: % share, by value, 2009 72
Table 22: France personal products industry share: % share, by value, 2009 73
Table 23: France personal products industry distribution: % share, by value, 2009 83
Table 24: France personal products industry value projection : USD million, 2009-14 84
Table 25: France size of population (million), 2005-09 86
Table 26: France gdp (constant 2000 prices, USD billion), 2005-09 86
Table 27: France gdp (current prices, USD billion), 2005-09 86
Table 28: France inflation, 2005-09 87
Table 29: France consumer price index (absolute), 2005-09 87
Table 30: France exchange rate, 2005-09 87
Table 31: Germany personal products industry value: USD million, 2005-09 89
Table 32: Germany personal products Industry sector ation I:% share, by value, 2009 90
Table 33: Germany personal products Industry sector ation II: % share, by value, 2009 91
Table 34: Germany personal products industry share: % share, by value, 2009 92
Table 35: Germany personal products industry distribution: % share, by value, 2009 102
Table 36: Germany personal products industry value projection : USD million, 2009-14 103
Table 37: Germany size of population (million), 2005-09 105
Table 38: Germany gdp (constant 2000 prices, USD billion), 2005-09 105
Table 39: Germany gdp (current prices, USD billion), 2005-09 105
Table 40: Germany inflation, 2005-09 106
Table 41: Germany consumer price index (absolute), 2005-09 106
Table 42: Germany exchange rate, 2005-09 106
Table 43: Japan personal products industry value: USD million, 2005-09 108
Table 44: Japan personal products Industry sector ation I:% share, by value, 2009 109
Table 45: Japan personal products Industry sector ation II: % share, by value, 2009 110
Table 46: Japan personal products industry share: % share, by value, 2009 111
Table 47: Japan personal products industry distribution: % share, by value, 2009 121
Table 48: Japan personal products industry value projection : USD million, 2009-14 122
Table 49: Japan size of population (million), 2005-09 124
Table 50: Japan gdp (constant 2000 prices, USD billion), 2005-09 124
Table 51: Japan gdp (current prices, USD billion), 2005-09 124
Table 52: Japan inflation, 2005-09 125
Table 53: Japan consumer price index (absolute), 2005-09 125
Table 54: Japan exchange rate, 2005-09 125
Table 55: United Kingdom personal products industry value: USD million, 2005-09 127
Table 56: United Kingdom personal products Industry sector ation I:% share, by value, 2009 128
Table 57: United Kingdom personal products Industry sector ation II: % share, by value, 2009 129
Table 58: United Kingdom personal products industry share: % share, by value, 2009 130
Table 59: United Kingdom personal products industry distribution: % share, by value, 2009 140
Table 60: United Kingdom personal products industry value projection : USD million, 2009-14 141
Table 61: United Kingdom size of population (million), 2005-09 143
Table 62: United Kingdom gdp (constant 2000 prices, USD billion), 2005-09 143
Table 63: United Kingdom gdp (current prices, USD billion), 2005-09 143
Table 64: United Kingdom inflation, 2005-09 144
Table 65: United Kingdom consumer price index (absolute), 2005-09 144
Table 66: United Kingdom exchange rate, 2005-09 144
Table 67: United States personal products industry value: USD million, 2005-09 146
Table 68: United States personal products Industry sector ation I:% share, by value, 2009 147
Table 69: United States personal products Industry sector ation II: % share, by value, 2009 148
Table 70: United States personal products industry share: % share, by value, 2009 149
Table 71: United States personal products industry distribution: % share, by value, 2009 159
Table 72: United States personal products industry value projection : USD million, 2009-14 160
Table 73: United States size of population (million), 2005-09 162
Table 74: United States gdp (constant 2000 prices, USD billion), 2005-09 162
Table 75: United States gdp (current prices, USD billion), 2005-09 162
Table 76: United States inflation, 2005-09 163
Table 77: United States consumer price index (absolute), 2005-09 163
Table 78: United States exchange rate, 2005-09 163
Table 79: Procter and Gamble Firms , The: key facts 164
Table 80: Procter and Gamble Firms , The: key financials ($) 166
Table 81: Procter and Gamble Firms , The: key financial ratios 167
Table 82: L'Oreal S.A.: key facts 169
Table 83: L'Oreal S.A.: key financials ($) 172
Table 84: L'Oreal S.A.: key financials (€) 172
Table 85: L'Oreal S.A.: key financial ratios 173
Table 86: Johnson and Johnson: key facts 175
Table 87: Johnson and Johnson: key financials ($) 178
Table 88: Johnson and Johnson: key financial ratios 178

LIST OF FIGURES
Figure 1: Global personal products industry value: USD million, 2005-09 19
Figure 2: Global personal products Industry sector ation I:% share, by value, 2009 20
Figure 3: Global personal products Industry sector ation II: % share, by value, 2009 21
Figure 4: Global personal products industry share: % share, by value, 2009 22
Figure 5: Forces driving competition in the global personal products industry , 2009 23
Figure 6: Drivers of buyer power in the global personal products industry , 2009 25
Figure 7: Drivers of supplier power in the global personal products industry , 2009 26
Figure 8: Factors influencing the likelihood of new entrants in the global personal products industry , 2009 28
Figure 9: Factors influencing the threat of substitutes in the global personal products industry , 2009 30
Figure 10: Drivers of degree of rivalry in the global personal products industry , 2009 31
Figure 11: Global personal products industry distribution: % share, by value, 2009 32
Figure 12: Global personal products industry value projection : USD million, 2009-14 34
Figure 13: Asia-Pacific personal products industry value: USD million, 2005-09 36
Figure 14: Asia-Pacific personal products Industry sector ation I:% share, by value, 2009 37
Figure 15: Asia-Pacific personal products Industry sector ation II: % share, by value, 2009 38
Figure 16: Asia-Pacific personal products industry share: % share, by value, 2009 39
Figure 17: Forces driving competition in the personal products industry in Asia-Pacific, 2009 40
Figure 18: Drivers of buyer power in the personal products industry in Asia-Pacific, 2009 42
Figure 19: Drivers of supplier power in the personal products industry in Asia-Pacific, 2009 43
Figure 20: Factors influencing the likelihood of new entrants in the personal products industry in Asia-Pacific, 2009 45
Figure 21: Factors influencing the threat of substitutes in the personal products industry in Asia-Pacific, 2009 47
Figure 22: Drivers of degree of rivalry in the personal products industry in Asia-Pacific, 2009 48
Figure 23: Asia-Pacific personal products industry distribution: % share, by value, 2009 49
Figure 24: Asia-Pacific personal products industry value projection : USD million, 2009-14 51
Figure 25: Europe personal products industry value: USD million, 2005-09 53
Figure 26: Europe personal products Industry sector ation I:% share, by value, 2009 54
Figure 27: Europe personal products Industry sector ation II: % share, by value, 2009 55
Figure 28: Europe personal products industry share: % share, by value, 2009 56
Figure 29: Forces driving competition in the personal products industry in Europe, 2009 57
Figure 30: Drivers of buyer power in the personal products industry in Europe, 2009 59
Figure 31: Drivers of supplier power in the personal products industry in Europe, 2009 60
Figure 32: Factors influencing the likelihood of new entrants in the personal products industry in Europe, 2009 62
Figure 33: Factors influencing the threat of substitutes in the personal products industry in Europe, 2009 64
Figure 34: Drivers of degree of rivalry in the personal products industry in Europe, 2009 65
Figure 35: Europe personal products industry distribution: % share, by value, 2009 66
Figure 36: Europe personal products industry value projection : USD million, 2009-14 68
Figure 37: France personal products industry value: USD million, 2005-09 70
Figure 38: France personal products Industry sector ation I:% share, by value, 2009 71
Figure 39: France personal products Industry sector ation II: % share, by value, 2009 72
Figure 40: France personal products industry share: % share, by value, 2009 73
Figure 41: Forces driving competition in the personal products industry in France, 2009 74
Figure 42: Drivers of buyer power in the personal products industry in France, 2009 76
Figure 43: Drivers of supplier power in the personal products industry in France, 2009 77
Figure 44: Factors influencing the likelihood of new entrants in the personal products industry in France, 2009 79
Figure 45: Factors influencing the threat of substitutes in the personal products industry in France, 2009 81
Figure 46: Drivers of degree of rivalry in the personal products industry in France, 2009 82
Figure 47: France personal products industry distribution: % share, by value, 2009 83
Figure 48: France personal products industry value projection : USD million, 2009-14 85
Figure 49: Germany personal products industry value: USD million, 2005-09 89
Figure 50: Germany personal products Industry sector ation I:% share, by value, 2009 90
Figure 51: Germany personal products Industry sector ation II: % share, by value, 2009 91
Figure 52: Germany personal products industry share: % share, by value, 2009 92
Figure 53: Forces driving competition in the personal products industry in Germany, 2009 93
Figure 54: Drivers of buyer power in the personal products industry in Germany, 2009 95
Figure 55: Drivers of supplier power in the personal products industry in Germany, 2009 96
Figure 56: Factors influencing the likelihood of new entrants in the personal products industry in Germany, 2009 98
Figure 57: Factors influencing the threat of substitutes in the personal products industry in Germany, 2009 100
Figure 58: Drivers of degree of rivalry in the personal products industry in Germany, 2009 101
Figure 59: Germany personal products industry distribution: % share, by value, 2009 102
Figure 60: Germany personal products industry value projection : USD million, 2009-14 104
Figure 61: Japan personal products industry value: USD million, 2005-09 108
Figure 62: Japan personal products Industry sector ation I:% share, by value, 2009 109
Figure 63: Japan personal products Industry sector ation II: % share, by value, 2009 110
Figure 64: Japan personal products industry share: % share, by value, 2009 111
Figure 65: Forces driving competition in the personal products industry in Japan, 2009 112
Figure 66: Drivers of buyer power in the personal products industry in Japan, 2009 114
Figure 67: Drivers of supplier power in the personal products industry in Japan, 2009 115
Figure 68: Factors influencing the likelihood of new entrants in the personal products industry in Japan, 2009 117
Figure 69: Factors influencing the threat of substitutes in the personal products industry in Japan, 2009 119
Figure 70: Drivers of degree of rivalry in the personal products industry in Japan, 2009 120
Figure 71: Japan personal products industry distribution: % share, by value, 2009 121
Figure 72: Japan personal products industry value projection : USD million, 2009-14 123
Figure 73: United Kingdom personal products industry value: USD million, 2005-09 127
Figure 74: United Kingdom personal products Industry sector ation I:% share, by value, 2009 128
Figure 75: United Kingdom personal products Industry sector ation II: % share, by value, 2009 129
Figure 76: United Kingdom personal products industry share: % share, by value, 2009 130
Figure 77: Forces driving competition in the personal products industry in the United Kingdom, 2009 131
Figure 78: Drivers of buyer power in the personal products industry in the United Kingdom, 2009 133
Figure 79: Drivers of supplier power in the personal products industry in the United Kingdom, 2009 134
Figure 80: Factors influencing the likelihood of new entrants in the personal products industry in the United Kingdom, 2009 136
Figure 81: Factors influencing the threat of substitutes in the personal products industry in the United Kingdom, 2009 138
Figure 82: Drivers of degree of rivalry in the personal products industry in the United Kingdom, 2009 139
Figure 83: United Kingdom personal products industry distribution: % share, by value, 2009 140
Figure 84: United Kingdom personal products industry value projection : USD million, 2009-14 142
Figure 85: United States personal products industry value: USD million, 2005-09 146
Figure 86: United States personal products Industry sector ation I:% share, by value, 2009 147
Figure 87: United States personal products Industry sector ation II: % share, by value, 2009 148
Figure 88: United States personal products industry share: % share, by value, 2009 149
Figure 89: Forces driving competition in the personal products industry in the United States, 2009 150
Figure 90: Drivers of buyer power in the personal products industry in the United States, 2009 152
Figure 91: Drivers of supplier power in the personal products industry in the United States, 2009 153
Figure 92: Factors influencing the likelihood of new entrants in the personal products industry in the United States, 2009 155
Figure 93: Factors influencing the threat of substitutes in the personal products industry in the United States, 2009 157
Figure 94: Drivers of degree of rivalry in the personal products industry in the United States, 2009 158
Figure 95: United States personal products industry distribution: % share, by value, 2009 159
Figure 96: United States personal products industry value projection : USD million, 2009-14 161
Figure 97: Procter and Gamble Firms , The: revenues and profitability 167
Figure 98: Procter and Gamble Firms , The: assets and liabilities 168
Figure 99: L'Oreal S.A.: revenues and profitability 173
Figure 100: L'Oreal S.A.: assets and liabilities 174
Figure 101: Johnson and Johnson: revenues and profitability 179
Figure 102: Johnson and Johnson: assets and liabilities 180

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