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  4. > Data-sharing services and multi-device sharing tariffs: opportunity assessment and operator case studies

Consumers own an increasing number of mobile devices. In order to monetise multi-device ownership, operators must give consumers an incentive to attach their devices to a service that meets their consumption demand. This Viewpoint assesses the market opportunities for data-sharing plans and provides case studies of operators’ shared data and multi-device sharing plans.

About this report

This report on multi-device sharing plans and data-sharing options provides:
• a market opportunities assessment for data-sharing plans based on an analysis of multi-device ownership and adoption levels of shared/family plans, connected tablets and unified service provision (based on the results of our Connected Consumer Survey 2013)
• recommendations for operators, including ways in which operators can address increasing levels of multi-device ownership and drive data usage
• an examination of operators? shared data and multi-device sharing plans in selected case studies from the USA, developed Asia–Pacific and Western Europe.

The studied tariffs are compared according to three criteria:
• Whether sharing is allowed on a variety of tariff tiers or only on top-level tariffs.
• Whether operators charge an extra monthly device/SIM line rental for connecting additional devices.
• Whether voice and messaging allowance is shared.

Geographical coverage

• Developed Asia–Pacific
• North America
• Western Europe

Major KPIs

Studied tariffs are detailed through:
• Service name
• Shared data allowance
• Lowest monthly access charge
• Maximum number of devices
• Monthly line rental per device
• Voice and messaging allowance.

Operators discussed in case studies

• AT&T
• CSL (1010)
• Everything Everywhere (EE)
• PCCW Mobile
• Orange
• Portugal Telecom
• SFR
• SmarTone
• TeliaSonera
• Telefónica
• Verizon Wireless

Definitions of types of tariffs covered

• Multi-device sharing plans: Tariffs that allow voice, messaging or data to be shared among several devices under one bill. The ability to share is used as a central marketing proposition for the tariff.
• Data-sharing services: A variety of operators offer subscribers the option to extend their single-device tariff offering to a tariff that allows sharing of the monthly data allowance with one or more additional devices. This option can be available either free or at an additonal monthly charge.
• Multi-device shared data plans: The same as multi-device sharing plans, but only the monthly data allowance can be shared.

Table Of Contents

Data-sharing services and multi-device sharing tariffs: opportunity assessment and operator case studies
List of contents

Executive summary
Definitions and methodology
Recommendations
Market opportunity assessment
Operator case studies
About the authors and Analysys Mason

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