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Gauging the Market Potential and Opportunities for Entry

The Video Surveillance-as-a-Service (VSaaS) market in India is still at a nascent stage; to a large extent consumers lack awareness about service-based surveillance and companies have only recently begun to roll out such services. However, increasing deployment of cloud-based models, the government’s efforts to improve IT infrastructure, and increasing awareness of the benefits of robust surveillance are expected to spur adoption of VSaaS in the near future. The potential of the VSaaS market has been analyzed through interviewing surveillance camera manufacturers, prospective VSaaS providers, and other key entities in the value chain. This study estimates the potential market for VSaaS from 2012 through 2018 in India.

Executive Summary

1. The Video Surveillance-as-a-Service (VSaaS) market in India is in a very nascent stage; there is no present demand for video surveillance as a service.
2. The addressable market for VSaaS in 2012 was about 20,898 cameras. However, it has the potential to reach a base of X cameras by 2018.
3. Infrastructural deficiencies, administrative bottlenecks during implementation, and lack of end-user awareness constrain the market currently.
4. Indian end users lack maturity in adopting surveillance solutions—VSaaS solutions should be bundled with critical services, which are already in regular use among the consumers.
5. Among entities in the VSaaS value chain, the role of network and data storage providers is most critical. They are also best placed to provide VSaaS solutions.
6. Commercial real estate, Small office home office (SOHO) and residential segment, and government agencies are ones who can be the early adopters of VSaaS solutions once market matures.
7. The availability of cheap, imported surveillance cameras has inhibited people from realizing the additional benefits of VSaaS.

CEO’s Perspective

1. Network or hosting providers are best placed to offer VSaaS solutions.
2. Surveillance can be better sold when bundled with other value-added services.
3. VSaaS could conceivably be quickly adopted by customers in the metros in the western and southern part of the country.
4. VSaaS will work best for customers who need to monitor dispersed nodes of business.
5. Mobile devices revolution could spur adoption of video surveillance through apps.

Market Overview—Segmentation Discussion

1. Present segmentation of overall video surveillance market shows the government as the biggest user of surveillance products by far; nearly double of that of the next biggest user. The critical nature of business at industrial locations, airports, and public transport systems emphasize the need for reliable surveillance systems.
2. However, a service-oriented surveillance solution is bound to change these dynamics due to the unique characteristics of each segment and that of the service itself.
3. VSaaS is likely to be adopted by commercial real estate, SOHO, and residential segments due to their unique needs, such as surveillance of dispersed nodes, and easy-to-install and hands-off surveillance.
4. Availability of robust and reliable bandwidth can spur adoption in niche segments, such as childcare centres, hospitals and personal surveillance at home.
5. Automation of surveillance response mechanisms through push-based feedback to appropriate agencies could drive rapid adoption in the SOHO and residential segment.
6. Government could adopt VSaaS (possibly in mass transit, and areas of public interest), provided cost advantages can be demonstrated tangibly by VSaaS providers.

Key Questions This Study Will Answer

How mature is the Indian VSaaS market? Is there a stated demand for VSaaS solutions in the Indian surveillance market?
Who are the market participants in the Indian VSaaS market?
How should VSaaS be positioned in the market in order to increase its adoption by home and enterprise users?
Which entities are best placed to provide and administer VSaaS solutions effectively in the Indian market?
What is the attitude of consumers towards surveillance and VSaaS in the Indian market?
What are the factors that could pose challenge or drive the adoption of VSaaS solutions in the Indian market?

Table Of Contents

Strategic Analysis of the Video Surveillance-as-a-Service Market in India
Table of Contents

1. Executive Summary
2. Market Overview
3. Total VSaaS Market
• External Challenges: Drivers and Restraints
• Analyzing the Surveillance Ecosystem
• Market Attractiveness
• Mega Trends and Industry Convergence Implications
4. The Last Word

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