Table of Contents
European Voice of the Customer Study
This research service examines consumer perceptions of car sharing based on a survey conducted in 2012 in France, Germany, and the United Kingdom. Only one out of four city residents in Europe is familiar with the car sharing concept. Once familiar, the interest rate in car sharing reaches 38%. Consumers are most attracted by the all-inclusive and convenient nature of the concept and value its high transparency and accessibility. The key driver of car sharing is cost efficiency, while the key barriers include attitudinal hurdles and operational issues. Overall, the market for car sharing is still in its nascent stage and it will most likely coexist with other modes of transportation.
Market for Traditional Car Sharing Services—Members
Traditional car sharing in Europe is expected to reach nearly X million members by 2020, more than X% of them will take round-trips, and X% are expected to be personal customers.
Market for Traditional Car Sharing Services—Vehicles
Traditional car sharing in Europe is expected to reach nearly X million vehicles by 2020; currently basic and small vehicles are key to traditional car sharing operators’ (CSO’s) fleets.
Overview of the European Market for P2P Car Sharing
The peer-to-peer (P2P) car sharing market is expected to have nearly X million vehicles in operation and more than X million members by 2020 according to the Frost & Sullivan scenario.
Growth of P2P Car Sharing in Europe
P2P car sharing has been on a rapid growth path since 2008 and recorded X% growth between 2010 and 2011.
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