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Multi-dimensional Thirst for Water Will Drive WWWT for the Tiger Cub Economies

The water and wastewater treatment market in Indonesia, Malaysia, the Philippines, and Thailand is expected to grow in tandem with its socio-economic growth. The market is growing, with demands primarily driven by the municipal need for providing water and sanitary services, as well as industry verticals such as food and beverage, power, automotive, and palm oil. While it is certain that the market is expected to grow, this research service provides insights that are segmented according to the Frost & Sullivan's CEO’s 360-degree perspective, which includes Mega Trends, Industry Convergence, Technology, Economic, Competitive, Customer, and Best Practices.

Executive Summary—CEO’s 360-Degree Perspective

Mega Trends
• Global mega trends are expected to have an impact on innovation scouting, product development, research and development (R&D) budgeting, technology planning, and marketing.
• Urbanization and population growth, manufacturing and industrialization, and stringent regulatory governance will propel the water and wastewater treatment (WWWT) market.

Industry Convergence
• Convergence with other industries is expected only at specific locations and industries, as the focus is still largely on basic water supply and sanitation.
• In these specific locations, the WWWT market is already converging with industries such as power, information and communications technologies (ICT), transportation, and chemicals.

Technology
• Reverse osmosis (RO) is expected to continue to dominate the membranes market for WWWT applications.
• Green applications and sustainablity issues will probably be one of the key developments in the WWWT market.

Customer
• The focus in Malaysia is on the rehabilitation and expansion of existing municipal treatment plants.
• Rural water supply and sanitation are the key focus areas in Indonesia and the Philippines.
• Industrial customers such as electrical and electronics (E&E) manufacturing and the palm oil industry are likely to be the focus in Malaysia and Indonesia.

Economic
• Healthy economic growth and activities are likely to continue to spur the need for water supply and the advanced treatment and discharge of wastewater.
• As water scarcity is expected to be a major problem in most mega cities, the next challenge for several countries is likely to be the production and supply of clean potable water.
• Some of the key issues are the reduction to non-revenue water (NRW), water demand, and streamlining of water tariffs.

Competitive
• The markets are dominated by local engineering and construction companies in WWWT.
• Nonetheless, the market still depends on foreign technology and equipment suppliers.
• Price and localization are the key competitive factors.

Best Practices
• Customer acquisition from the industrial sector is expected to be the main differentiator for foreign market participants.
• Cross-border market penetration will probably intensify among local market participants.

Executive Summary—Key Takeaways

1. WWWT expansion is likely to be part of urban redevelopment in all the selected countries.
2. Rural water supply and sanitation solutions are still emphasized in Indonesia and the Philippines.
3. Foreign market participants, especially technology suppliers, are largely needed.
4. Water efficiency, in terms of reduction of NRW and reuse of wastewater, is expected to gain interest.
5. In terms of prioritization, foreign market participants should target the countries in the following order: The Philippines, Thailand, Malaysia, and Indonesia.

Table Of Contents

Water and Wastewater Treatment Market in Indonesia, Malaysia, the Philippines, and Thailand - A CEO’s 360-Degree Perspective
Table of Contents

1. Executive Summary
2. Introduction
3. Market Overview
4. Mega Trends
5. Industry Convergence
6. Technology
7. Economic
8. Competitive
9. Customer
10. Best Practices
11. Future Direction of the Water and Wastewater Treatment Market
12. The Frost and Sullivan Story

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