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Home and Garden in Sweden

  • June 2016
  • -
  • Euromonitor International
  • -
  • 49 pages

The Swedish home and garden market experienced 6% current value growth during 2015 and largely outperformed the review period’s 2% current value CAGR. Low interest rates, good salary growth, a thriving real estate market and the pending decrease of the ROT (repairs, conversion and extension) tax deduction encouraged Swedes to increase their year’s spending within home and garden.

Euromonitor International's Home and Garden in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home and Garden in Sweden
HOME AND GARDEN IN SWEDEN
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Legislative Changes Lead To Extraordinary Growth
Future Amortisation Regulations Cause Many Swedes To Move House
the Dominant Player Continues To Increase Its Market Share
Home and Garden Manufacturers Still Struggle With Their Online Profile
A Realisation of the Legislative Changes Cools Growth Rates
Key Trends and Developments
Both Economic and Legislative Factors Affect the Market Positively
Convenience Versus Additional Sales
Housing Shortage Leads To Continued Speculation
New Distribution Models in Home and Garden
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2010-2015
Table 2 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 4 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 5 Distribution of Home and Garden by Format: % Value 2010-2015
Table 6 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Bauhaus and Co Kb in Home and Garden (sweden)
Strategic Direction
Key Facts
Summary 2 Bauhaus and Co KB: Key Facts
Summary 3 Bauhaus and Co KB: Operational Indicators
Company Background
Chart 1 Bauhaus and Co KB: Bauhaus in Stockholm
Internet Strategy
Private Label
Summary 4 Bauhaus and Co KB: Private Label Portfolio
Competitive Positioning
Summary 5 Bauhaus and Co KB: Competitive Position 2015
Hemtex Ab in Home and Garden (sweden)
Strategic Direction
Key Facts
Summary 6 Hemtex AB: Key Facts
Summary 7 Hemtex AB: Operational Indicators
Competitive Positioning
Summary 8 Hemtex AB: Competitive Position 2015
Plantagen Sverige Ab in Home and Garden (sweden)
Strategic Direction
Key Facts
Summary 9 Plantagen Sverige AB: Key Facts
Summary 10 Plantagen Sverige AB: Operational Indicators
Competitive Positioning
Summary 11 Plantagen Sverige AB: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2010-2015
Table 9 Sales of Gardening by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Gardening: % Value 2011-2015
Table 11 LBN Brand Shares of Gardening: % Value 2012-2015
Table 12 Distribution of Gardening by Format: % Value 2010-2015
Table 13 Forecast Sales of Gardening by Category: Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2010-2015
Table 16 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 17 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 18 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 19 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 20 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 21 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2010-2015
Table 24 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 26 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 27 Distribution of Home Improvement by Format: % Value 2010-2015
Table 28 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2010-2015
Table 31 Sales of Homewares by Category: % Value Growth 2010-2015
Table 32 Sales of Homewares by Material: % Value 2010-2015
Table 33 NBO Company Shares of Homewares: % Value 2011-2015
Table 34 LBN Brand Shares of Homewares: % Value 2012-2015
Table 35 Distribution of Homewares by Format: % Value 2010-2015
Table 36 Forecast Sales of Homewares by Category: Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2015-2020












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