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Sportswear in Italy

  • February 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

The prevailing trends in sportswear in 2015 confirmed the fact that the performance of the category improved gradually over the course of the review period, as only a 1% current value decline was recorded in 2015. Decline was eased by the expansion of specialist sportswear retailers such as Cisalfa, Footlocker, Decathlon and Intersport, among others.

Euromonitor International's Sportswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in Italy
SPORTSWEAR IN ITALY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2010-2015
Table 2 Sales of Sportswear: % Value Growth 2010-2015
Table 3 NBO Company Shares of Sportswear: % Value 2011-2015
Table 4 LBN Brand Shares of Sportswear: % Value 2012-2015
Table 5 Distribution of Sportswear by Format: % Value 2010-2015
Table 6 Forecast Sales of Sportswear: Value 2015-2020
Table 7 Forecast Sales of Sportswear: % Value Growth 2015-2020
Executive Summary
Further Declines After Six Straight Years of Negative Trends in Apparel and Footwear
Italians Maintain Parsimonious and Well-reasoned Purchasing Patterns
Price Competition Persists Among Key Players From Economy To Super Premium Brands
Internet Retailing Grows Rapidly, Taking Full Advantage of Its Ongoing Momentum
Brighter Future for Apparel and Footwear for the Forecast Period
Key Trends and Developments
Increasing Hunt for Good Deals, Special Offers and Best Price-quality Ratio Items
Italians Become More Aware of Ethical Fashion
Shopping Online for Apparel and Footwear Becoming More Popular Among Italian People
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 9 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 14 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources












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