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Women’s Outerwear in Italy

  • November 2013
  • -
  • Euromonitor International
  • -
  • 40 pages

Women’s outerwear in Italy continued to record a poor performance generally during 2012. Throughout the year, the Italian economy continued to suffer more than most in the wake of the global financial crisis resulting in lower purchasing power, restricted access to consumer credit and higher taxes as VAT increased from 20% to 22% in 2012. These factors combined to have a very negative effect on demand all consumer goods industries in Italy and apparel was no exception. Within clothing, the...

Euromonitor International's Women's Outerwear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Women's Outerwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Women’s Outerwear in Italy
WOMEN'S OUTERWEAR IN ITALY
Euromonitor International
November 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Women's Outerwear: Volume 2007-2012
Table 2 Sales of Women's Outerwear: Value 2007-2012
Table 3 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 4 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 5 Women's Outerwear Company Shares 2008-2012
Table 6 Women's Outerwear Brand Shares 2009-2012
Table 7 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 8 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 9 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 10 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Table 11 Apparel Size Chart for Women: Miss Sixty
Table 12 Apparel Size Chart for Women: Zara
Table 13 Apparel Size Chart for Women: HandM
Benetton Group SpA in Apparel (italy)
Strategic Direction
Key Facts
Summary 1 Benetton Group SpA: Key Facts
Summary 2 Benetton Group SpA: Operational Indicators
Company Background
Chart 1 Benetton store in Florence, Italy
Production
Competitive Positioning
Summary 3 Benetton Group SpA: Competitive Position 2012
Internet Strategy
Gruppo Tessile Miroglio SpA in Apparel (italy)
Strategic Direction
Key Facts
Summary 4 Gruppo Tessile Miroglio SpA: Key Facts
Summary 5 Gruppo Tessile Miroglio SpA: Operational Indicators
Company Background
Chart 2 Motivi store in Milan Central Train Station, Italy
Production
Competitive Positioning
Summary 6 Gruppo Tessile Miroglio SpA: Competitive Position 2012
Internet Strategy
Nike Inc in Apparel (italy)
Strategic Direction
Key Facts
Summary 7 Nike Inc: Key Facts
Summary 8 Nike Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Nike Inc.: Competitive Position 2012
Internet Strategy
Executive Summary
Economic Recession Negatively Impacts Sales of Apparel
Changes in Purchasing Habits and Pricing Influence Growth Trends in Apparel
Major Opportunities Exist in A Rapidly Changing Competitive Environment
Changes in Distribution Channels
Internet Retailing and Discounting Represent the Future of Apparel in Italy
Key Trends and Developments
Fast Fashion Companies Fight the Downturn
Brands Offer Discounts As High As Vat
the Rise of Internet Retailing Offers Some Respite From Falling Sales of Apparel
Local Formalwear and Sportswear Companies Outperform
Market Data
Table 14 Sales of Apparel by Category: Volume 2007-2012
Table 15 Sales of Apparel by Category: Value 2007-2012
Table 16 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 17 Sales of Apparel by Category: % Value Growth 2007-2012
Table 18 Apparel Company Shares 2008-2012
Table 19 Apparel Brand Shares 2009-2012
Table 20 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 21 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 22 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 23 Forecast Sales of Apparel by Category: Value 2012-2017
Table 24 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 10 Research Sources












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