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Beer in Morocco

  • August 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

The growing numbers of young people in Morocco who are strongly influenced by healthy Western lifestyles and government information campaigns advising people of the potential hazards of leading unhealthy lifestyles and the harms of drinking beer together with the increases seen in beer prices, had a negative impact on beer purchasing trends in the country in 2015. Towards the end of the review period, Morocco witnessed a gradual increase in overall health consciousness among the general public.

Euromonitor International’s Beer in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beer in Morocco
BEER IN MOROCCO
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Category Data
Table 1 Number of Breweries 2010-2015
Table 2 Sales of Beer by Category: Total Volume 2010-2015
Table 3 Sales of Beer by Category: Total Value 2010-2015
Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Bourchanin and Cie SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 2 Bourchanin and Cie SA: Key Facts
Competitive Positioning
Summary 3 Bourchanin and Cie SA: Competitive Position 2015
Groupe Des Brasseries Du Maroc SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 4 Groupe des Brasseries du Maroc: Key Facts
Operational Indicators
Summary 5 Groupe des Brasseries du Maroc: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Groupe des Brasseries du Maroc: Competitive Position 2015
Executive Summary
Alcoholic Drinks Records A Weaker Performance in 2015
Increasing Health Awareness Among Moroccans
Groupe Des Brasseries Du Maroc SA Continues To Dominate the Market
Independent Small Grocers Continue To Lead Sales of Alcoholic Drinks in 2015
Poor Performance Will Continue Over the Forecast Period
Key Trends and Developments
Government Rejection of Proposal To Increase Taxation on Alcoholic Drinks
Key New Product Launches
Summary 7 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 23 Typical Wholesaler and Retailer Mark-ups by Sector 2015
Table 24 Selling Margin of a Typical Beer Brand 2015 (incl Wholesaler)
Table 25 Selling Margin of a Typical Beer Brand 2015 (excl Wholesaler)
Table 26 Selling Margin of a Typical Wine Brand 2015 (incl Wholesaler)
Table 27 Selling Margin of a Typical Wine Brand 2015 (excl Wholesaler)
Table 28 Selling Margin of a Typical Spirits Brand 2015 (incl Wholesaler)
Table 29 Selling Margin of a Typical Spirits Brand 2015 (excl Wholesaler)
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Sources
Summary 8 Research Sources












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