Next Generation Mobile Protection Market Insight

  • November 2013
  • -
  • Frost & Sullivan
  • -
  • 12 pages

From Handset Protection to Mobile Technology Support and Beyond

This Frost & Sullivan insight will discuss the need for bundled handset insurance, digital protection, and premium mobile technical support in the U.S. communications market and explore the forces driving the expansion of the traditional handset protection category to comprehensive “mobile protection”. It will outline the important benefits of next-generation mobile protection for consumers and for carriers, and will highlight how these services can ensure the seamless continuation of mobile subscribers’ digital lives in the event of various disruption scenarios including but not limited to: device damage or theft, technical trouble, data loss or security/privacy threats.

Introduction and Overview

Consumers need to protect, manage, optimize, and enhance their mobile device, data assets, and mobile experiences. Recognizing this opportunity, leading carriers are moving away from just providing phone insurance to providing a bundle of phone insurance, digital protection, and unlimited, premium technical support. This Frost & Sullivan insight will discuss the critical need for such services in the US mobile communications market and demonstrate the forces driving the expansion of the traditional handset protection category to comprehensive “mobile protection.” It will outline the important benefits of next-generation mobile protection for consumers and for carriers, and will highlight how these services can ensure the seamless continuation of mobile subscribers’ digital lives in the event of various disruption scenarios, including but not limited to, device damage or theft, technical trouble, data loss or security/privacy threats.

Background of Mobile Protection

Traditional handset protection services, such as mobile phone insurance or handset protection, have been available for a long time. Mobile operators (carriers) started offering handset protection as a value-added service in the early 1990s. Over time, as wireless handsets became mainstream, consumer adoption of handset protection increased rapidly. With increased competition in the early 2000s, carriers realized the customer retention capabilities of handset protection and began marketing these services aggressively to their customer base. More recently, the proliferation of higher-priced smartphones, often prime targets for malfeasance such as theft or hacking, has led to a surge in the awareness and popularity of handset protection services.

Impact of Smartphones

The evolution from basic feature phones to smartphones has been nothing short of phenomenal. Frost & Sullivan forecasts suggest that more than 90% of the US population will own a smartphone by 2018. Advancements in network and device technologies, coupled with the abundance of sophisticated consumer and enterprise mobile applications, continue to aggressively drive data usage on mobile devices. An average smartphone user in the United States now consumes nearly 2 GB of cellular data every month and spends upward of 120 minutes on his or her mobile phone every day. With smartphones gradually becoming the primary device for the consumption and creation of digital media, a “mobile first” approach has become the centerpiece of many leading businesses’ customer experience strategies. This creates a virtuous cycle, which continues to drive the shift toward a smartphone-dominated society in the United States.

Key Requirements of Next-Generation Mobile Protection

Smartphones are an integral part of consumers’ daily lives and any interruption in service usage is unacceptable in today’s connected world. While handset protection can help consumers get a replacement device quickly in the event of a device loss, theft, malfunction or damage, current market trends point to the need for advanced mobile protection solutions that offer more than just device replacement. Frost & Sullivan’s research indicates that mobile handset protection, mobile data protection, mobile application support, and mobile device support are the four pillars of such next-generation mobile protection offerings.

Table Of Contents

Table of Contents

1 | NEXT GENERATION OF HANDSET PROTECTION IS MOBILE PROTECTION

Assessment of the Next Generation Mobile Protection Market
1. Overview

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