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Cider/Perry in Kenya

  • June 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Summary

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Active in-store marketing campaigns were held for cider/perry products in up-market modern retail outlets in urban cities in 2015. Discounted product prices and instant prizes on purchase, as well as branded merchandise were used to educate as well as create awareness among Kenyan consumers about cider/perry products. Online marketing, through Facebook and Twitter, was used to reach out to young, savvy consumers.

Euromonitor International’s Cider/Perry in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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