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Rtds/High-Strength Premixes in Denmark

  • July 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

Consumers showed growing interest in RTDs/high-strength premixes in 2015 and the category performed positively through both the on- and off-trade channels. Category growth was driven by a couple of factors. Within RTDs/high-strength premixes, there were several new launches of products under well-known brands, such as Tempt and Cult. Marketing campaigns through important channels, such as social media websites, supported higher consumer interest in these products. Aside from this, price rises ke...

Euromonitor International’s RTDs/High-Strength Premixes in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Rtds/High-Strength Premixes in Denmark
RTDS/HIGH-STRENGTH PREMIXES IN DENMARK
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Cult A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 1 Cult A/S: Key Facts
Summary 2 Cult A/S: Operational Indicators
Competitive Positioning
Summary 3 Cult A/S: Competitive Position 2015
Royal Unibrew A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 4 Royal Unibrew A/S: Key Facts
Summary 5 Royal Unibrew A/S: Operational Indicators
Competitive Positioning
Summary 6 Royal Unibrew A/S: Competitive Position 2015
Executive Summary
Positive Performance for Alcoholic Drinks in 2015
Ongoing Decline for Beer Volume Sales
Domestic Players Maintain Their Domination of the Danish Alcoholic Drinks Market
Grocery Retailers Maintain Their Stronghold for Alcoholic Drinks Distribution
Positive Growth Expected for Alcoholic Drinks Over the Forecast Period
Key Trends and Developments
Economic Factors Continue To Impact Sales and Consumption of Alcoholic Drinks
Demographics Shape Demand for Alcoholic Drinks
Distribution Channels for Alcoholic Drinks Become Increasingly Competitive
Key New Product Launches
Summary 7 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks
Table 17 Table Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 18 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 19 Table Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 20 Table Selling Margin of a Typical Wine Brand in Retail Channels that do not use Wholesalers 2014
Table 21 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 33 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources












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