Table of Contents
There was a surge in interest in RTDs/high-strength premixes among young urban adults during the review period, with these products particularly appealing to those aged 20-35-years-old. This group is increasingly socialising over alcoholic drinks after work or studying, both in the on- and off-trade, with this being encouraged by rising disposable income levels and a growing number of bars/pubs in major cities. Spirit-based RTDs are also benefiting from the fashionable and premium image of globa...
Euromonitor International’s RTDs/High-Strength Premixes in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
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