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Rtds/High-Strength Premixes in Morocco

  • August 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Due to the fact that Moroccans are not traditional drinkers, many of them not familiar with sweet-flavoured spirits. RTDs/high-strength premixes failed to attract the attention of most Moroccan consumers over the review period and the normal target audience for the category of young adults and women did not adopt RTDs/high-strength premixes to any substantial degree. This was mainly for cultural reasons as many young Moroccans instead prefer juice or other types of soft drink.

Euromonitor International’s RTDs/High-Strength Premixes in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Rtds/High-Strength Premixes in Morocco
RTDS/HIGH-STRENGTH PREMIXES IN MOROCCO
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Bourchanin and Cie SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Bourchanin and Cie SA: Key Facts
Competitive Positioning
Summary 2 Bourchanin and Cie SA: Competitive Position 2015
Executive Summary
Alcoholic Drinks Records A Weaker Performance in 2015
Increasing Health Awareness Among Moroccans
Groupe Des Brasseries Du Maroc SA Continues To Dominate the Market
Independent Small Grocers Continue To Lead Sales of Alcoholic Drinks in 2015
Poor Performance Will Continue Over the Forecast Period
Key Trends and Developments
Government Rejection of Proposal To Increase Taxation on Alcoholic Drinks
Key New Product Launches
Summary 3 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 17 Typical Wholesaler and Retailer Mark-ups by Sector 2015
Table 18 Selling Margin of a Typical Beer Brand 2015 (incl Wholesaler)
Table 19 Selling Margin of a Typical Beer Brand 2015 (excl Wholesaler)
Table 20 Selling Margin of a Typical Wine Brand 2015 (incl Wholesaler)
Table 21 Selling Margin of a Typical Wine Brand 2015 (excl Wholesaler)
Table 22 Selling Margin of a Typical Spirits Brand 2015 (incl Wholesaler)
Table 23 Selling Margin of a Typical Spirits Brand 2015 (excl Wholesaler)
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 35 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Sources
Summary 4 Research Sources












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