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Spirits in Kenya

  • June 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Growing government intervention to curb illicit alcohol production, together with rising disposable incomes supported the development of economy spirit brands and affordable premium spirits products in 2015. Furthermore, a growing young population, new product packaging in metal cans and the expansion of modern retail outlets across Kenya further promoted volume and value sales of spirits in 2015.

Euromonitor International’s Spirits in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spirits in Kenya
SPIRITS IN KENYA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2010-2015
Table 2 Sales of Spirits by Category: Total Value 2010-2015
Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 10 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 11 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 12 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 13 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 14 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 15 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 16 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 17 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 18 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
East African Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 1 East African Breweries Ltd: Key Facts
Competitive Positioning
Summary 2 East African Breweries Ltd: Competitive Position 2015
Kenya Wine Agencies Ltd (kwal) in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 3 Kenya Wine Agencies Ltd: Key Facts
Internet Strategy
Company Background
Competitive Positioning
Summary 4 Kenya Wine Agencies Ltd (KWAL): Competitive Position 2015
Executive Summary
Alcoholic Drinks Sales Record Marginal Growth in 2015
the Burgeoning Middle Class Encourages International Brands To Enter the Country
East African Breweries Continues To Lead the Market in 2015
Off-trade Distribution Grows With Modern Retail Expansion
Reasonable Growth Expected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 5 Key New Product Developments 2015
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 41 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 6 Research Sources












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