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Spirits in Morocco

  • August 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

Growth in sales of spirits in Morocco in 2015 were supported by the favourable social, political and economic situation in the country. This is based on improved economic stability and increasing disposable incomes and strong GDP growth due to the fact that Morocco is becoming the most attractive partner for international investors in North Africa due to the political problems in Egypt and Tunisia. This trend resulted in an increase in the numbers of foreign tourists visiting the country and als...

Euromonitor International’s Spirits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spirits in Morocco
SPIRITS IN MOROCCO
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2015
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2010-2015
Table 2 Sales of Spirits by Category: Total Value 2010-2015
Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 10 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 11 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 12 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 13 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 14 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 15 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 16 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 17 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 18 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 19 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 20 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 21 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 22 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 23 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 24 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 25 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Bourchanin and Cie SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 2 Bourchanin and Cie SA: Key Facts
Competitive Positioning
Summary 3 Bourchanin and Cie SA: Competitive Position 2015
Les Celliers De Meknes in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 4 Les Celliers de Meknes: Key Facts
Competitive Positioning
Summary 5 Les Celliers de Meknes: Competitive Position 2015
Executive Summary
Alcoholic Drinks Records A Weaker Performance in 2015
Increasing Health Awareness Among Moroccans
Groupe Des Brasseries Du Maroc SA Continues To Dominate the Market
Independent Small Grocers Continue To Lead Sales of Alcoholic Drinks in 2015
Poor Performance Will Continue Over the Forecast Period
Key Trends and Developments
Government Rejection of Proposal To Increase Taxation on Alcoholic Drinks
Key New Product Launches
Summary 6 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Table 26 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 27 Typical Wholesaler and Retailer Mark-ups by Sector 2015
Table 28 Selling Margin of a Typical Beer Brand 2015 (incl Wholesaler)
Table 29 Selling Margin of a Typical Beer Brand 2015 (excl Wholesaler)
Table 30 Selling Margin of a Typical Wine Brand 2015 (incl Wholesaler)
Table 31 Selling Margin of a Typical Wine Brand 2015 (excl Wholesaler)
Table 32 Selling Margin of a Typical Spirits Brand 2015 (incl Wholesaler)
Table 33 Selling Margin of a Typical Spirits Brand 2015 (excl Wholesaler)
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 45 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Sources
Summary 7 Research Sources












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