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Consumer Appliances in Japan

  • March 2016
  • -
  • Euromonitor International
  • -
  • 140 pages

Retail volume sales of consumer appliances stagnated in 2015, with this partly due to the lingering impact of a VAT increase in April 2014. Many consumers rushed to buy before this increase, with sales thus remaining sluggish in its wake. In addition, consumers remain cautious in their spending due to Japan’ s poor economic performance in the review period. Sales are furthermore being constrained by population decline and ageing, with older consumers typically having low fixed income levels.

Euromonitor International’ s Consumer Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Appliances in Japan
CONSUMER APPLIANCES IN JAPAN
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Sales Remain Subdued in 2015 Following 2014 Vat Increase
Air Purification and Healthy Eating Remain Key Trends
Panasonic Extends Lead Thanks To Consumer-driven New Product Development
Electronics and Appliance Specialist Retailers Benefit From Omnichannel Strategy
Retail Volume Decline But Value Growth Expected for Forecast Period
Key Trends and Developments
Limited Government Incentives for Environmentally-friendly Consumer Appliances
Internet Retailing Gains Share Thanks To Leading Retailers' Omnichannel Strategies
Multifunctional Products Prove Popular Due To Space Constraints
Health-conscious Consumers Focus on Nutrition and Air Purity
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 2 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 4 Sales of Consumer Appliances by Category: Value 2010-2015
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 11 Sales of Small Appliances by Category: Volume 2010-2015
Table 12 Sales of Small Appliances by Category: Value 2010-2015
Table 13 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 14 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 16 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 17 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 18 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 19 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 20 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 29 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 30 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Edion Corp in Consumer Appliances (japan)
Strategic Direction
Key Facts
Summary 2 Edion Corp: Key Facts
Summary 3 Edion Corp: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 4 Edion Corp: Private Label Portfolio
Competitive Positioning
Summary 5 Edion Corp: Competitive Position 2015
Hitachi Appliances Inc in Consumer Appliances (japan)
Strategic Direction
Key Facts
Summary 6 Hitachi Appliances Inc: Key Facts
Summary 7 Hitachi Appliances Inc: Operational Indicators
Production
Competitive Positioning
Summary 8 Hitachi Appliances Inc: Competitive Position 2015
Panasonic Corp in Consumer Appliances (japan)
Strategic Direction
Key Facts
Summary 9 Panasonic Corp: Key Facts
Summary 10 Panasonic Corp: Operational Indicators
Production
Competitive Positioning
Summary 11 Panasonic Corp: Competitive Position 2015
Toshiba Corp in Consumer Appliances (japan)
Strategic Direction
Key Facts
Summary 12 Toshiba Corp: Key Facts
Summary 13 Toshiba Corp: Operational Indicators
Production
Competitive Positioning
Summary 14 Toshiba Corp: Competitive Position 2015
Yamada Denki Co Ltd in Consumer Appliances (japan)
Strategic Direction
Key Facts
Summary 15 Yamada Denki Co Ltd: Key Facts
Summary 16 Yamada Denki Co Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 17 Yamada Denki Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 18 Yamada Denki Co Ltd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Dishwashers by Category: Volume 2010-2015
Table 34 Sales of Dishwashers by Category: Value 2010-2015
Table 35 Sales of Dishwashers by Category: % Volume Growth 2010-2015
Table 36 Sales of Dishwashers by Category: % Value Growth 2010-2015
Table 37 Sales of Dishwashers by Format: % Volume 2010-2015
Table 38 NBO Company Shares of Dishwashers: % Volume 2011-2015
Table 39 LBN Brand Shares of Dishwashers: % Volume 2012-2015
Table 40 Forecast Sales of Dishwashers by Category: Volume 2015-2020
Table 41 Forecast Sales of Dishwashers by Category: Value 2015-2020
Table 42 Forecast Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 43 Forecast Sales of Dishwashers by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Home Laundry Appliances by Category: Volume 2010-2015
Table 45 Sales of Home Laundry Appliances by Category: Value 2010-2015
Table 46 Sales of Home Laundry Appliances by Category: % Volume Growth 2010-2015
Table 47 Sales of Home Laundry Appliances by Category: % Value Growth 2010-2015
Table 48 Sales of Automatic Tumble Dryers by Format: % Volume 2010-2015
Table 49 Sales of Automatic Washing Machines by Format: % Volume 2010-2015
Table 50 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2010-2015
Table 51 NBO Company Shares of Home Laundry Appliances: % Volume 2011-2015
Table 52 LBN Brand Shares of Home Laundry Appliances: % Volume 2012-2015
Table 53 Forecast Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 54 Forecast Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 55 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 56 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Large Cooking Appliances by Category: Volume 2010-2015
Table 58 Sales of Large Cooking Appliances by Category: Value 2010-2015
Table 59 Sales of Large Cooking Appliances by Category: % Volume Growth 2010-2015
Table 60 Sales of Large Cooking Appliances by Category: % Value Growth 2010-2015
Table 61 Sales of Built-in Hobs by Format: % Volume 2010-2015
Table 62 Sales of Ovens by Format: % Volume 2010-2015
Table 63 NBO Company Shares of Large Cooking Appliances: % Volume 2011-2015
Table 64 LBN Brand Shares of Large Cooking Appliances: % Volume 2012-2015
Table 65 NBO Company Shares of Built-in Hobs: % Volume 2011-2015
Table 66 NBO Company Shares of Ovens: % Volume 2011-2015
Table 67 NBO Company Shares of Cooker Hoods: % Volume 2011-2015
Table 68 NBO Company Shares of Built-in Cooker Hoods: % Volume 2011-2015
Table 69 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2011-2015
Table 70 Forecast Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 71 Forecast Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 72 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 73 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 74 Sales of Microwaves by Category: Volume 2010-2015
Table 75 Sales of Microwaves by Category: Value 2010-2015
Table 76 Sales of Microwaves by Category: % Volume Growth 2010-2015
Table 77 Sales of Microwaves by Category: % Value Growth 2010-2015
Table 78 Sales of Microwaves by Type: % Volume 2011-2015
Table 79 NBO Company Shares of Microwaves: % Volume 2011-2015
Table 80 LBN Brand Shares of Microwaves: % Volume 2012-2015
Table 81 Microwaves by Distribution Format: % Volume 2010-2015
Table 82 Forecast Sales of Microwaves by Category: Volume 2015-2020
Table 83 Forecast Sales of Microwaves by Category: Value 2015-2020
Table 84 Forecast Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 85 Forecast Sales of Microwaves by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 86 Sales of Refrigeration Appliances by Category: Volume 2010-2015
Table 87 Sales of Refrigeration Appliances by Category: Value 2010-2015
Table 88 Sales of Refrigeration Appliances by Category: % Volume Growth 2010-2015
Table 89 Sales of Refrigeration Appliances by Category: % Value Growth 2010-2015
Table 90 Sales of Freezers by Format: % Volume 2010-2015
Table 91 Sales of Freezers by Volume Capacity: % Volume 2010-2015
Table 92 Sales of Fridge Freezers by Format: % Volume 2010-2015
Table 93 Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2010-2015
Table 94 Sales of Fridge Freezers by Volume Capacity: % Volume 2010-2015
Table 95 Sales of Fridges by Format: % Volume 2010-2015
Table 96 Sales of Fridges by Volume Capacity: % Volume 2010-2015
Table 97 NBO Company Shares of Refrigeration Appliances: % Volume 2011-2015
Table 98 LBN Brand Shares of Refrigeration Appliances: % Volume 2012-2015
Table 99 NBO Company Shares of Built-in Fridge Freezers: % Volume 2011-2015
Table 100 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2011-2015
Table 101 NBO Company Shares of Built-in Fridges: % Volume 2011-2015
Table 102 NBO Company Shares of Freestanding Fridges: % Volume 2011-2015
Table 103 Forecast Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 104 Forecast Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 105 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 106 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 107 Sales of Air Treatment Products by Category: Volume 2010-2015
Table 108 Sales of Air Treatment Products by Category: Value 2010-2015
Table 109 Sales of Air Treatment Products by Category: % Volume Growth 2010-2015
Table 110 Sales of Air Treatment Products by Category: % Value Growth 2010-2015
Table 111 NBO Company Shares of Air Treatment Products: % Volume 2011-2015
Table 112 LBN Brand Shares of Air Treatment Products: % Volume 2012-2015
Table 113 Forecast Sales of Air Treatment Products by Category: Volume 2015-2020
Table 114 Forecast Sales of Air Treatment Products by Category: Value 2015-2020
Table 115 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 116 Forecast Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 117 Sales of Food Preparation Appliances by Category: Volume 2010-2015
Table 118 Sales of Food Preparation Appliances by Category: Value 2010-2015
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2010-2015
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2010-2015
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2011-2015
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2012-2015
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 127 Sales of Heating Appliances: Volume 2010-2015
Table 128 Sales of Heating Appliances: Value 2010-2015
Table 129 Sales of Heating Appliances: % Volume Growth 2010-2015
Table 130 Sales of Heating Appliances: % Value Growth 2010-2015
Table 131 NBO Company Shares of Heating Appliances: % Volume 2011-2015
Table 132 LBN Brand Shares of Heating Appliances: % Volume 2012-2015
Table 133 Forecast Sales of Heating Appliances: Volume 2015-2020
Table 134 Forecast Sales of Heating Appliances: Value 2015-2020
Table 135 Forecast Sales of Heating Appliances: % Volume Growth 2015-2020
Table 136 Forecast Sales of Heating Appliances: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 137 Sales of Irons: Volume 2010-2015
Table 138 Sales of Irons: Value 2010-2015
Table 139 Sales of Irons: % Volume Growth 2010-2015
Table 140 Sales of Irons: % Value Growth 2010-2015
Table 141 Sales of Irons by Format: % Volume 2010-2015
Table 142 NBO Company Shares of Irons: % Volume 2011-2015
Table 143 LBN Brand Shares of Irons: % Volume 2012-2015
Table 144 Forecast Sales of Irons: Volume 2015-2020
Table 145 Forecast Sales of Irons: Value 2015-2020
Table 146 Forecast Sales of Irons: % Volume Growth 2015-2020
Table 147 Forecast Sales of Irons: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 148 Sales of Personal Care Appliances by Category: Volume 2010-2015
Table 149 Sales of Personal Care Appliances by Category: Value 2010-2015
Table 150 Sales of Personal Care Appliances by Category: % Volume Growth 2010-2015
Table 151 Sales of Personal Care Appliances by Category: % Value Growth 2010-2015
Table 152 Sales of Body Shavers by Format: % Volume 2010-2015
Table 153 Sales of Body Shavers by Power Source: % Volume 2011-2015
Table 154 Sales of Hair Care Appliances by Format: % Volume 2010-2015
Table 155 NBO Company Shares of Personal Care Appliances 2011-2015
Table 156 LBN Brand Shares of Personal Care Appliances 2012-2015
Table 157 Forecast Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 158 Forecast Sales of Personal Care Appliances by Category: Value 2015-2020
Table 159 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 160 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 161 Sales of Small Cooking Appliances by Category: Volume 2010-2015
Table 162 Sales of Small Cooking Appliances by Category: Value 2010-2015
Table 163 Sales of Small Cooking Appliances by Category: % Volume Growth 2010-2015
Table 164 Sales of Small Cooking Appliances by Category: % Value Growth 2010-2015
Table 165 NBO Company Shares of Small Cooking Appliances: % Volume 2011-2015
Table 166 LBN Brand Shares of Small Cooking Appliances: % Volume 2012-2015
Table 167 Forecast Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 168 Forecast Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 170 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 171 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
Table 172 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
Table 173 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
Table 174 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
Table 175 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
Table 176 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
Table 177 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
Table 178 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
Table 179 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
Table 180 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 181 Sales of Vacuum Cleaners by Category: Volume 2010-2015
Table 182 Sales of Vacuum Cleaners by Category: Value 2010-2015
Table 183 Sales of Vacuum Cleaners by Category: % Volume Growth 2010-2015
Table 184 Sales of Vacuum Cleaners by Category: % Value Growth 2010-2015
Table 185 NBO Company Shares of Vacuum Cleaners: % Volume 2011-2015
Table 186 LBN Brand Shares of Vacuum Cleaners: % Volume 2012-2015
Table 187 Forecast Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 188 Forecast Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 189 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 190 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020

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