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Coffee in Hungary

  • January 2017
  • -
  • Euromonitor International
  • -
  • 28 pages

Summary

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The positive performance in volume and value sales in 2016 was boosted by the growing popularity of high-quality coffees and the rising penetration of convenience products, such as coffee pods. Although the average off-trade current unit price of coffee increased, consumers continued to raise their volume purchases. Retailers extended their product ranges with speciality and high-quality coffees and educated consumers through intensive advertising campaigns which encouraged them to try out new c...

Euromonitor International’s Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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