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Coffee in Morocco

  • March 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

The largely young and middle-aged population in the country continued to rapidly embrace Western lifestyles in 2016. This was mainly due to growing internet penetration, which led to more participation on social media sites such as Facebook, Instagram, Twitter and Snapchat. This exposed more Moroccans to global dietary habits, including beverage consumption. The number of European-style cafés continues to rise, especially in the major cities such as Rabat and Casablanca where the country’s fast-...

Euromonitor International’s Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Fresh Coffee, Instant Coffee.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Coffee in Morocco
COFFEE IN MOROCCO
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2011-2016
Table 2 Retail Sales of Coffee by Category: Value 2011-2016
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2011-2016
Table 4 Retail Sales of Coffee by Category: % Value Growth 2011-2016
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2011-2016
Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Volume 2011-2016
Table 7 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2011-2016
Table 8 Retail Sales of Instant Coffee by Standard vs Pods: % Volume 2011-2016
Table 9 NBO Company Shares of Coffee: % Retail Value 2012-2016
Table 10 LBN Brand Shares of Coffee: % Retail Value 2013-2016
Table 11 Forecast Retail Sales of Coffee by Category: Volume 2016-2021
Table 12 Forecast Retail Sales of Coffee by Category: Value 2016-2021
Table 13 Forecast Retail Sales of Coffee by Category: % Volume Growth 2016-2021
Table 14 Forecast Retail Sales of Coffee by Category: % Value Growth 2016-2021
Table 15 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021
Table 16 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Volume 2016-2021
Table 17 Forecast Retail Sales of Instant Coffee by Standard vs Pods: % Volume 2016-2021
Cafes Sahara in Hot Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Cafes Sahara: Key Facts
Competitive Positioning
Summary 2 Cafes Sahara: Competitive Position 2016
Executive Summary
Hot Drinks in Morocco Continues To Achieve Healthy Growth in 2016
Growing Health-awareness Boosts Value Sales of Hot Drinks
Domestic Players Continue To Lead Hot Drinks in 2016
Innovation Is Focused on New Pods for Popular Nespresso Machines
Robust Growth Is Expected in the Forecast Period
Key Trends and Developments
Government Efforts Continue To Increase Health-awareness
Moroccans Increasingly Embrace A Western Lifestyle
the Young Population in the Country and Rapid Urbanisation Drive Growth in Hot Drinks
Market Data
Table 18 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 19 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2011-2016
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Table 39 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 40 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Sources
Summary 3 Research Sources












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