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Coffee in Romania

  • February 2017
  • -
  • Euromonitor International
  • -
  • 26 pages

Coffee off-trade sales reached 32,300 tonnes in 2016 thanks to volume growth of 3%. Volume sales developed positively given that prices started declining in 2015 when legislation forced the VAT rate down to 9% from 24%. The high taxation rate prior to 2015 was among the highest in Europe; coffee players pointed out that numerous countries do not include an excise tax and benefit from lower levels of taxation. Therefore, the lower level of prices forced by the decreasing taxation rates stimulated...

Euromonitor International’s Coffee in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Coffee in Romania
COFFEE IN ROMANIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2011-2016
Table 2 Retail Sales of Coffee by Category: Value 2011-2016
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2011-2016
Table 4 Retail Sales of Coffee by Category: % Value Growth 2011-2016
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2011-2016
Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Volume 2011-2016
Table 7 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2011-2016
Table 8 Retail Sales of Instant Coffee by Standard vs Pods: % Volume 2011-2016
Table 9 Retail Sales of Instant Coffee Mixes by Type: % Volume 2011-2016
Table 10 NBO Company Shares of Coffee: % Retail Value 2012-2016
Table 11 LBN Brand Shares of Coffee: % Retail Value 2013-2016
Table 12 Forecast Retail Sales of Coffee by Category: Volume 2016-2021
Table 13 Forecast Retail Sales of Coffee by Category: Value 2016-2021
Table 14 Forecast Retail Sales of Coffee by Category: % Volume Growth 2016-2021
Table 15 Forecast Retail Sales of Coffee by Category: % Value Growth 2016-2021
Table 16 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021
Table 17 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Volume 2016-2021
Table 18 Forecast Retail Sales of Instant Coffee by Standard vs Pods: % Volume 2016-2021
Tymbark-maspex Romania SRL in Hot Drinks (romania)
Strategic Direction
Key Facts
Summary 1 Tymbark-Maspex Romania SRL: Key Facts
Summary 2 Tymbark-Maspex Romania SRL: Operational Indicators
Competitive Positioning
Summary 3 Tymbark-Maspex Romania SRL: Competitive Position 2016
Executive Summary
Hot Drinks Sales Include Mainly Coffee and Tea
Consumer Curiosity About New Flavours Stimulates Growth
Domestic Players Lead Tea But International Players Lead Coffee and Other Hot Drinks
Legislative Changes Force Companies To Adjust Their Pricing Strategies
Off-trade Volume Sales Growth Is Expected Over the Forecast Period
Key Trends and Developments
Legislation Changes Stimulate Volume Sales Across Hot Drinks
Brands Are More Important Than Private Label
Greater Consumer Interest in Tea Is Reshaping Consumption
Market Data
Table 19 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 20 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 21 Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 22 Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 23 Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 24 Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 25 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 26 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 27 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 28 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 29 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 30 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 31 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2011-2016
Table 32 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 33 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 34 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 35 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 36 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 37 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 38 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 39 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 40 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 41 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 42 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 43 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Sources
Summary 4 Research Sources

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