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Tea in Bulgaria

  • February 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Similar to coffee sales in Bulgaria, tea sales are also set on the path to recovery. The overall retail value sales in 2015 witnessed a healthy 4% increase, a one percentage point higher than the growth witnessed in 2014. The largest category, and also the main driver of sales growth continued to be fruit/herbal teas. It is dominated by local companies that compete with products with very similar flavours and herbal mixes. Typically, Bulgarian tea companies offer products featuring camomile,...

Euromonitor International's Tea in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in Bulgaria
TEA IN BULGARIA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2010-2015
Table 2 Retail Sales of Tea by Category: Value 2010-2015
Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
Table 6 NBO Company Shares of Tea: % Retail Value 2011-2015
Table 7 LBN Brand Shares of Tea: % Retail Value 2012-2015
Table 8 Forecast Retail Sales of Tea by Category: Volume 2015-2020
Table 9 Forecast Retail Sales of Tea by Category: Value 2015-2020
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020
Bioprograma Ead in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 1 Bioprograma EAD: Key Facts
Summary 2 Bioprograma EAD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Bioprograma EAD: Competitive Position 2015
Mercury Ad in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 4 Mercury AD: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Mercury AD: Competitive Position 2014
Executive Summary
Hot Drinks on the Road To Recovery
Multinational Companies Grow in Strength, But Face Increasing Local Competition
More Premium Products Increase in Popularity
Coffee Pods Continue To Grow in Popularity
Volume Growth Expected To Increase Over the Forecast Period; Value Growth Will Stagnate
Key Trends and Developments
Market Premiumisation Is on the Way
Bulgarians Still Prefer Bitter, Roasted Coffee Flavours
Private Label Grows in Popularity
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
Table 15 Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 16 Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Appendix
Production/import/export Data
Definitions
Sources
Summary 6 Research Sources












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