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Tea in Estonia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 20 pages

Average unit prices of tea increased in 2016 after the inertia of 2015, given the stable retail volume growth over the two years. Tea is perceived as a natural product with certain health benefits. Frequent recent articles in print and online media channels emphasised the advantages of green tea in particular for its anti-cancer properties and ability to regulate blood pressure, whilst providing similar stimulation to coffee.

Euromonitor International’s Tea in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in Estonia
TEA IN ESTONIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospect
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2011-2016
Table 2 Retail Sales of Tea by Category: Value 2011-2016
Table 3 Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 4 Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Tea: % Retail Value 2012-2016
Table 6 LBN Brand Shares of Tea: % Retail Value 2013-2016
Table 7 Forecast Retail Sales of Tea by Category: Volume 2016-2021
Table 8 Forecast Retail Sales of Tea by Category: Value 2016-2021
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2016-2021
Gurmans Eesti Oü in Hot Drinks (estonia)
Strategic Direction
Key Facts
Summary 1 Gurmans Eesti OÜ: Key Facts
Summary 2 Gurmans Eesti OÜ: Operational Indicators
Competitive Positioning
Summary 3 Gurmans Eesti OÜ: Competitive Position 2016
Executive Summary
A Saturated Market and Search for Variety
Healthy Lifestyles Become Increasingly Popular
the Main Brands Maintain Their Positions and Enjoy Slight Growth
Innovation and A Focus on Health Are the Keys in New Product Development
Threat of Higher Prices in the Hot Drinks Market
Market Data
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 13 Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 14 Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2011-2016
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Sources
Summary 4 Research Sources












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